News
CBS grows Big 12 basketball inventory via ESPN deal
The Big 12 Conference is to enjoy significantly more exposure across CBS Sports for its respected basketball division following its expansion to 16 schools for the 2024-25 academic year.
PCB ordered to ban betting sponsorships
The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Relaunched Intercontinental Cup set for Qatar
Fifa has announced details of its relaunched Intercontinental Cup, with European champions Real Madrid to play in the final on December 18 in Qatar following a series of regional play-off matches
Whisper lands French Open host broadcast business
Whisper has won a high-profile piece of new business in a five-year deal to displace HBS and become the host broadcaster of tennis’ French Open.
Nordic-Saudi relations thaw with Viaplay’s SPL deal
The rights deal was announced just two days after the Nordic national FAs met with representatives from Saudi Arabia to hear about the country's plans for hosting the World Cup.
Barclays unveils WSL, Premier League extensions
Barclays has finally announced an extension to its title sponsorship agreement with the Women’s Super League and its long-running association with the Premier League.
Germany wants Women’s Euro 2029 after summer success
Germany has set out plans to host another major football tournament this decade, after the German Football Association (DFB) announced its intention to bid to stage the Uefa Women's Euro in 2029
Liga ACB returns to territory-by-territory LatAm TV deals
Liga ACB’s series of individual non-exclusive rights deals in Latin America represents a departure from the Spanish basketball league’s previous pan-regional agreement with ESPN and a bid to boost exposure.
Robinhood adds Grizzlies as second jersey patch deal
Online brokerage firm Robinhood Markets has secured its second jersey patch agreement in the National Basketball Association (NBA) market via a deal with the Memphis Grizzlies
WSL nets 11th-hour Disney deal across the Americas
Disney has struck a late deal ensuring live coverage of England's top-flight Women’s Super League across much of the Americas for the 2024-25 season ahead of tonight's (Friday's) kick-off.
Sport TV challenges RTP use of football clips
Sport TV has challenged Portuguese public broadcaster RTP over its use of highlights clips from Primeira Liga and Serie A matches in complaints made to the Portuguese media watchdog.
StreamAMG CEO Sharman bows out
Live OTT services provider StreamAMG is looking for a new chief executive after incumbent Hugo Sharman stepped down from the role
Belgian FA seeks stability with Willems CEO hire
The Royal Belgian Football Association (RBFA) has ended its search for a new chief executive, appointing Peter Willems, a one-time Uefa sponsorship and marketing executive, to the role
SVT, TV4 divide up Winter Olympics inventory
Sweden’s TV4 Media will exclusively show the biathlon events at Milan-Cortina 2026 and share coverage of the ice hockey and skiing competitions with public broadcaster SVT.
Momentum deal bolsters Wasserman’s NHL clientele
Global sports, music and entertainment agency Wasserman has strengthened its position in ice hockey through the acquisition of Canadian firm Momentum Hockey
FFR sues Le Coq Sportif over unpaid kit contract
The French Rugby Federation (FFR) is taking its former kit supplier Le Coq Sportif to court, claiming it is owed more than €5m ($5.6m) in unpaid fees.
Relevent nets 17-year remit to grow Bundesliga across Americas
Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).
GXR clinches long-term European league deals in India
Esports, gaming and media company Galaxy Racer (GXR) has announced that it has secured broadcast rights to three of Europe’s top football leagues on the Indian subcontinent in deals ranging from four to six seasons.
LaLiga signs ‘multi-million’ crypto deal with Bitget
LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.
Caixa returns to big-time sport with COB
Brazilian state-owned bank Caixa has signed a four-year deal with the Brazilian Olympic Committee (COB) worth R$160m ($29.3m/€26.2m), making it the biggest deal in the federation's history.