News

Sponsorship & Marketing Golf

The Bank of America has made golf’s Augusta Masters its second statement sponsorship of the year, following on from its global deal with Fifa for the 2026 World Cup last month.
Media Cricket

Disney Star is seeking $940m (€845m) in damages within its arbitration proceedings filed against Zee Entertainment over the sublicensing deal for International Cricket Council (ICC) rights, a regulatory f…
Sponsorship & Marketing Football

Pluto TV, the free, ad-supported streaming service owned by Paramount Global, has struck a multi-faceted global commercial agreement with Borussia Dortmund, which includes shirt branding and a dedicated TV channel.
Finance & Law Multiple Sports

Despite losing part ownership of the four franchises, the terms of the deal give Bell's TSN content rights for Maple Leafs and Raptors games for the next 20 years.
Sponsorship & Marketing Football

Giulia Mazzia, the head of commercial ventures at Arsenal FC, is leaving the North London club to become the new commercial director for reigning Women’s Super League champions Chelsea Women, SportBusiness can reveal.
Fan Engagement Football

Belgium's Pro League has expanded its deal with WSC Sports, with a greater focus on producing story-telling content that also fits in with the focus of its recently issued domestic rights tender.
Media Multiple Sports

Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands
Sponsorship & Marketing American Football

Samsung Electronics is to become the official TV partner of the National Football League (NFL) in the UK and Ireland.
Governance Rugby League

Australia’s National Rugby League is set to expand into Papua New Guinea after the federal government reportedly finalised an agreement for a 10-year funding plan for a new franchise in the country.
Media Football

Pay-television operator Canal Plus has struck a late rights deal with ORF, Austria's public-service broadcaster, ahead of its debut coverage of the Uefa club competitions in the country
Media Football

Fifa has taken media rights for the 2026 Fifa World Cup to market in Cambodia, Taiwan and Vietnam, continuing its in-house sale of rights in the Asia-Pacific region
Events Multiple Sports

The Scottish Government has finally backed the proposal for the Commonwealth Games to return to Glasgow in 2026, with the Commonwealth Games Federation (CGF) claiming the event to be an “important first step” to “reset and reframe” the ethos of the Games.
Sponsorship & Marketing Football

Galatasaray has refuted criticism of the club's new sponsorship deal with MeritKing.news following claims of the website's ties to an illegal betting site.
Finance & Law Football

Real Madrid has paused music concerts at its Santiago Bernabéu stadium following complaints from local residents in a move that could jeopardise the terms of its finance deal with US firm Sixth Street.
Media Football

The South African Premiership will remain on free-to-air television during the 2024-25 season after a late sublicensing deal was struck between rights-holder SuperSport and public broadcaster the SABC.
Industry Moves Motorcycling

MotoGP's hire of its first-ever managing director of global marketing has been more than a year in the making and is being seen as a major landmark in the motorcycling series' aggressive growth plans,…
Sponsorship & Marketing Mixed Martial Arts

Asian mixed martial arts promotion One Championship has agreed a sponsorship and technology partnership with Sui, a Layer 1 blockchain, that will see the company’s technology integrated into the ONE Fight Arena, the official mobile game of the championship.
Governance Multi-sport

Seven contenders, three continents represented, two Olympic champions, just one woman: the candidates are in for next year's International Olympic Committee presidential election.
Sponsorship & Marketing Rugby Union

Premiership Rugby is considering a centralised kit supplier deal in a move that would see it follow a model commonly employed in US sport
Finance & Law Basketball

Euroleague Basketball has claimed a first for European sport by introducing new rules including those akin to the NBA’s luxury tax system.