News
EXCLUSIVE: Qatar Airways ties down UCL in 6-year, €500m deal
Qatar Airways will be the new global airline sponsor of the Uefa Champions League until at least 2030 having agreed an unprecedented two-cycle deal, SportBusiness can reveal.
Disney channels back on DirecTV in new carriage deal
Monday Night Football, ESPN's weekly showpiece NFL game, will be available to DirecTV's 11 million customers tonight (Monday) after the carriage dispute with Disney was finally resolved.
Scotland nears Commonwealth Games deal with CGA funding
A ‘multi-million-pound’ funding offer from Commonwealth Games Australia (CGA) looks set to assuage the Scottish government’s financial concerns and pave the way for a deal for Glasgow to stage the multi…
EXCLUSIVE: FA, WSL in market concurrently with TV rights
England’s Football Association is looking to move swiftly to land a new domestic broadcast deal for England’s women’s international qualifiers and friendlies after issuing a tender, SportBusiness under…
Premiership Rugby ‘considering’ URC merger to boost revenues
Greater media rights revenue is likely to be the key factor determining whether a merger between Premiership Rugby and the United Rugby Championship (URC) would be a viable option for both properties.
Will Netflix save European sports media rights?
Three leading industry figures are bullish on media rights values, believing that Netflix is likely to enter into European sports acquisitions to continue its growth, thereby significantly boosting competition in the market.
Pac-12 embarks on costly rebuild
A year on from dropping to just two member universities that threatened its very existence, the Pac-12 Conference has announced the addition of four schools from the Mountain West from 2026-27.
Strauss sets first with MLB helmet sponsorship
German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe.
Lenovo continues spree with Hurricanes arena deal
Technology company Lenovo has continued its recent sponsorship drive by taking on the naming rights to the home venue of the NHL’s Carolina Hurricanes.
Pro League CEO: Clubs can fire me if we need PE cash
The hazards of private equity investment in football was a strong theme at this year’s IMG x RedBird Summit with Lorin Parys, the Belgian Pro League CEO, issuing a warning over the associated payouts.
Thailand’s BG Sports to showcase AFC events on YouTube
BG Sports, an arm of the Boonrawd Group conglomerate in Thailand, has acquired a package of Asian Football Confederation (AFC) media rights from 2024 to 2029
NOS nets 2026, 2030 Fifa World Cups
Public broadcaster NOS will remain the major football tournament home in the Netherlands until at least 2030 after landing rights to the next two men's Fifa World Cups.
LaLiga+ continues aggregation push with Fiba 3×3 deal
LaLiga's wholly-owned OTT service already holds domestic streaming rights to Spain's second-tier basketball league and cup: the Primera LEB and the Copa Princesa de Asturias.
F1 nears LVMH deal that calls time on Rolex
Formula 1 is understood to be on the verge of a major new multi-brand sponsorship agreement with French luxury goods giant LVMH.
WBD, Charter go early on renewal with streaming offer
Max and Discovery+, Warner Bros. Discovery's streaming platforms, are to be made available to basic-tier customers of US cable giant Charter at no extra charge, as part of a landmark carriage deal unveiled today.
Valencia brings in Goldman to secure fresh investment
Valencia is looking to raise around €120m, funds it intends to use to refinance debt and finally deliver on its long-delayed Nou Mestalla project.
Frito-Lay named latest US-based World Cup sponsor
PepsiCo-owned snack brand Frito-Lay has become the latest US-based company to extend its relationship with Fifa in a deal to become an Official Sponsor of the 2026 Fifa Men’s World Cup and the 2027 Women’s World Cup.
Spring Media pins wrestling rights to 2032
United World Wrestling has appointed the Spring Media agency to a long-term role spanning two Olympic cycles in distributing its media rights in most territories worldwide
New title sponsor, bigger FTA window for women’s A-League
The newly branded Ninja A-League will benefit from at least 10 free-to-air matches in 2024-25 as part of its naming rights deal.
Exclusivity, not dynamic pricing key to Wimbledon ticketing strategy
Ballots and queuing will remain the only way of securing general admission tickets to Wimbledon, which has categorically ruled out following dynamic pricing moves made in entertainment and starting to be adopted in sport.