News

Media Football

LaLiga has signed an agreement with China Media Group (CMG) as the league continues to expand its presence in the country following a turbulent period of coverage in recent seasons.
Sponsorship & Marketing US College Sport

USC Athletics’ multi-year partnership with CBD [cannabidiol] wellness and lifestyle brand Cookies is unlikely to cause a rush of copycat deals in collegiate sport, industry experts have predicted.
Events Multi-sport

Scottish government concerns over plans for Glasgow to step in and stage the 2026 Commonwealth Games include reputational risk to Scotland’s event hosting record as well as “financial risk”. C
Finance & Law Football

Manchester United recorded a loss of £113.2m (€134.2m/$147.9m) for the 2023-24 financial year despite the Premier League club posting record revenues of £661.8m.
Media Football

Cercle Brugge's last-minute Uefa Conference League qualification has prompted Belgian telco Telenet to sublicense an extra match to free-to-air broadcaster in Flanders: VRT.
Media Tennis

WTA Tour broadcast coverage has returned to the Middle East and North Africa following a near three-year blackout with DAZN committing to free streaming until the end of the 2024 season, SportBusiness…
Governance Football

Vincent Labrune turned up for work this morning intent on enacting phase two of French football's recovery plan, following his surprisingly comfortable re-election as Professional Football League (LFP) president.
Sponsorship & Marketing American Football

Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands
Media Football

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Sponsorship & Marketing Lacrosse

Castore has landed its first centralised deal with a professional sports league in North America, striking a long-term agreement with the National Lacrosse League
Media Multiple Sports

Mediapro registered a profit of €12m ($13.3m) in 2023 as revenues rose narrowly to €1.2bn but remained well short of levels enjoyed before the Covid-19 pandemic.
Media Football

The Belgian Pro League will once again look for a five-season domestic broadcast rights agreement after launching its tender in conjunction with the IMG agency.
Sponsorship & Marketing Multi-sport

Panasonic has put an end to its 37-year association with the International Olympic Committee, becoming the latest Japanese brand to exit the body’s Olympic Partner Programme.
Media

DirecTV has accused Disney of negotiating in bad faith, as their carriage dispute enters a second week and intensifies ahead of the return of the NFL's Monday Night Football
Finance & Law Football

US talent representation and marketing company Wasserman has targeted Switzerland for its latest football move, acquiring the country's leading player agency, International Football Management (IFM).
Sponsorship & Marketing Ice Hockey

Having moved away from sponsorships over the last 18 months, TikTok has signed a wide-ranging agreement with Monumental Sports & Entertainment (MSE) that includes sponsoring the Washington Capitals NHL team.
Sponsorship & Marketing Motorsport

Honda Racing has identified a prospective lead sponsor for its factory Honda MotoGP team after the announced exit of long-term title sponsor Repsol, SportBusiness understands.
Industry Moves Tennis

Tennis Channel's long-serving chief executive and chairman Ken Solomon has reportedly been ousted by parent company Sinclair for time spent on non-work activities
Media American Football

TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
Media Football

Viaplay is streaming free YouTube coverage in the UK of the opening 2024-25 Uefa Nations League fixtures after failing to sell the rights on to a broadcaster