News
DHB sticks with Sportfive through 2030
The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
Premiership Rugby set to make French TV return
Premiership Rugby, the top tier of rugby union in England, is to have its matches shown in France again after an absence of over two seasons via a deal with beIN Sports
Oak View Group eyes growth from European division
US-based Oak View Group (OVG) launched a full venue services division in the UK and Europe this week in move that could see the sports venue operator and owner claim a greater slice of the venue sponsorship…
EXCLUSIVE: AB InBev poised to sponsor Fifa Club World Cup
AB InBev is in advanced discussions to become the second brand to sponsor next year’s Fifa Club World Cup in what would be a further commercial boost to the competition.
Women’s football set for Channel 4 return in FA deal
Channel 4 has been identified as the winning bidder for free-to-air rights to the Women’s FA Cup from 2025-26 to 2027-28, SportBusiness understands.
Sportradar nets €37m profit despite rights uplift
Sportradar overcame a €14m ($18m) jump in third-quarter financing costs on the back of new rights deals with the ATP Tour, Bundesliga and NBA to report profit of €37m in the third quarter.
Pull of Olympics drives Endeavor Q3 revenues
Hospitality sales related to the Paris 2024 Olympics helped boost revenues at Endeavor, where sports were the biggest driver of growth across the group in an otherwise mixed third quarter.
Paris 2024 effect boosts WBD financials
Warner Bros. Discovery has registered a $135m net profit in Q3, despite total revenues falling four per cent, aided by a record growth in DTC subscribers amid the Olympic Games
Shapiro KOs White’s boxing plans… for now
Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.
Honda to provide electric vehicles for Tokyo 2025
World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.
Fanatics ousts Legends with World Rugby deal
World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
‘Mega auction’ rekindles Saudi Arabia’s IPL ties
With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile player auction to the Kingdom later this month.
RiksTV, Viaplay strike 11th hour carriage deal
Viaplay Group's new tougher stance on business-to-business negotiations has paid off, after a carriage deal with RiksTV, the Norwegian pay-television operator, was extended after an intense round of talks
Former ESPN exec Fagan heads EBU’s OTT platform
Alan Fagan, previously a leading European rights executive at ESPN, has been hired by the EBU as managing director of its new sports streaming platform, replacing Jean-Baptiste Casta.
Amazon adds Edelston to European rights team
Former Premier League media rights executive Michael Edelston has quit his role at Formula E to join the sports department at Amazon Prime Video
BBC nets more Premier League radio exclusivity
The BBC has secured a wider package of Premier League radio rights after picking up exclusive rights to the Saturday 3pm matches for the new cycle, running from 2025-26 to 2028-29
NFL, On Location renew hospitality ties to 2036
Endeavor-owned hospitality company On Location has renewed one of its key contracts, extending with the National Football League, its founder, until 2036
Sportdigital ‘closes in’ on Sport1 pay-TV channels
Germany’s Sportdigital is closing in on an agreement to acquire the pay-television channels of Sport1 as the broadcaster now jointly owned by Turkey’s Acunmedya trims its sports content offering.
Lions eye lucrative US stopover on 2029 NZ tour
The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 Rugby…
India ‘makes first formal move’ for 2036 Olympics
The Indian Olympic Association has delivered a letter of intent registering the country’s interest in hosting the 2036 Olympic and Paralympic Games