News
BeIN still to make LFP payment amid sponsorship questions
BeIN Sports’ first instalment payment for its slice of Ligue 1 domestic rights remains unpaid with the broadcaster understood to be holding out for full details of the sponsorship inventory it has been awarded.
XE axes remaining 2024 hosts, eyes new locations
Extreme E (XE), the electric off-road racing series, has scrapped the remaining races on the 2024 calendar, including a planned debut in the United States, and is evaluating how best to complete its final…
State broadcaster bids to avoid Argentina blackout repeat
TV Pública, the state broadcaster in Argentina, has insisted it is in talks to sublicense rights to the Argentina national team for the remainder of the 2026 Fifa World Cup qualifiers after a rare blackout last night.
Amazon steps up Canadian presence with TSN deal
Amazon has further strengthened its presence in the Canadian sports media market after reaching an agreement to carry Bell Media’s TSN service on its Prime Video channels.
Motorola front and centre in Lenovo’s F1 upgrade
Technology company Lenovo has expanded its agreement with Formula 1 in the latest sports sponsorship move which includes promotion of its Motorola smartphone brand.
Oppo downgrades to second-tier Champions League sponsor
Oppo has downgraded its sponsorship deal for the Uefa Champions League to become one of the competition’s new second-tier partners for the next three-year cycle.
Nascar ups esports interest with innovative Blast sponsorship
US motor-racing series Nascar has signed a commercial deal with esports tournament organiser Blast, a rare example of a traditional sports property sponsoring a gaming one
Matthews leaves SportsMax CEO role
Nicolas Matthews has left his role as chief executive of SportsMax, the Caribbean pay-television broadcaster, SportBusiness understands.
NFL takes crypto plunge with Bitpanda
More than two years after loosening its restrictions on blockchain sponsorships, the NFL has agreed its first central deal in the space with cryptocurrency trading firm Bitpanda.
ITV’s NFL highlights show discontinued
ITV will no longer show its weekly National Football League highlights programme in the UK this season
Pernod Ricard forced into embarrassing PSG U-turn
Pernod Ricard has pulled its sponsorship of Paris Saint-Germain after just three days following a fierce backlash from football fans in Marseille, from where the drinks company hails.
JP Morgan Chase commits to Valkyries jersey deal
WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.
Gannon steps up as Chelsea CEO Jurasek departs
The overhaul of senior personnel at Chelsea has continued with the English Premier League club today (Thursday) announcing the departure of chief executive Chris Jurasek and promotion of Jason Gannon to president and chief operating officer.
Learing calls time on WTA Media career
Tennis media rights executive John Learing is leaving DAZN after close to a decade heading up the WTA Media joint venture.
Konami holds off EA for exclusive Milan duo rights
Video game publisher Konami has secured a significant victory in its battle with rival EA Sports by securing exclusive agreements with Serie A's two Milan clubs for the 2024-25 season, SportBusiness has learned.
Santander signs F1 central deal after Ferrari exit
Banco Santander has completed a pivot in its motorsport sponsorship strategy by securing a central sponsorship agreement with Formula 1 after opting against a renewal of its Ferrari team deal.
Two steps forward, one back for Diamond in bankruptcy case
Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
Premier League on ESPN in Caribbean as Verticast deal ‘concludes’
Premier League coverage in the Caribbean will be shown by the ESPN channels and made available to Flow TV subscribers after a deal with pay-television broadcaster Verticast ended one season early.
Telesport ‘files bankruptcy claim’ against ex-owner
Russian sports marketing agency Telesport is allegedly demanding the bankruptcy of its former owner Petr Makarenko as the businessman and his former company come under a myriad of lawsuits to recover debt
Hunter swaps E1 for CWI commercial post
Cricket West Indies (CWI) has appointed experienced UK sports industry executive Rupert Hunter as its new chief commercial officer, SportBusiness can reveal.