News
EXCLUSIVE: Amazon set for five-year Brasileirão domestic deal
SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.
NFL’s Browns seals 20-year stadium naming deal
The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
LET’s Harold takes top job at World Netball
World Netball has ended its near year-long search for a permanent chief executive, turning to Fiona Harold, commercial director of golf's Ladies European Tour
ITV moves late for Scotland, Northern Ireland matches
ITV has concluded an eleventh-hour deal with Viaplay to show live UK coverage of Uefa Nations League matches this week featuring Scotland and Northern Ireland.
Stommel leads new-look Sportfive women’s football arm
Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.
G Fuel sponsorship hands equity stake to FaZe Clan
The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe…
IMG to recruit two leading Americas executives
IMG is currently looking to recruit a vice-president of football in the Americas and a vice-president of rights in Latin America after losing some key experience in the region
EXCLUSIVE: Pernod Ricard nears Ferrari deal after Hamilton brand stake
Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.
RFEF adds to commercial unit with Plaza hire
The Spanish Football Federation (RFEF) has appointed former Real Madrid executive Ramón Plaza Bautista as commercial and business development manager.
FFR replaces troubled Le Coq Sportif with Adidas
Concerns linger over the financial health of Le Coq Sportif as the French Rugby Federation (FFR) moves on from a six-year kit supply term to return to previous sponsor Adidas.
SportyTV bolsters European football portfolio
The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League
Comcast carriage row hits Big Ten entrants
Oregon, UCLA, USC, and Washington have seen the start of their era as Big Ten Conference schools blacked out to Comcast customers in their home markets, as the latter’s Big Ten Network carriage row rumbled into the start of the new season.
Lidl widens Uefa role with club competitions deal
German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
PCCW retains grip on Premier League
The Premier League will enjoy continuity in its coverage in Hong Kong after Now TV, the pay-television arm of telco PCCW, retained its rights for three more seasons
MNC renews AFC rights in Indonesia
Indonesian media conglomerate MNC Group has renewed its Asian Football Confederation (AFC) rights from 2025 to 2028, in the wake of strong performances from the national team
ESPN goes dark on DirecTV amid carriage, antitrust disputes
Disney and DirecTV failed to agree on a licensing deal, leading to Disney-owned channels — including ESPN and ABC — going dark Sunday night in the middle of US Open broadcasting and just before a marquee col…
Glasgow’s Commonwealth Games rescue hangs in balance
Commonwealth Games Scotland (CGS) has sought to accelerate a decision from the Scottish government over Glasgow hosting the 2026 Commonwealth Games, claiming it would be “short-sighted” to turn down the…
Stegelmann to lead Two Circles German office
Lars Stegelmann, the former head of commercial for the Visa Cash App Formula 1 team and one-time commercial director for the DTM sports car racing series, has been appointed to lead a new office in Germany for the Two Circles marketing agency.
UniCredit in as Ferrari sponsor as Santander exits
Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
LaLiga extends regional betting footprint
LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.