News
BlockDAG adds Inter to football sponsorship portfolio
Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.
Comcast extends Levi’s Stadium deal
Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
Commercial head Sluzewski Monti leaves Torneos
Santiago Sluzewski Monti, who has headed up media rights trading at Torneos for the last eight years, is leaving the Argentina-based rights agency.
Milan ‘to be dropped’ as 2027 UCL final venue
Milan's San Siro stadium will not host the 2027 Uefa Champions League final after the city's two Serie A clubs, Inter Milan and AC Milan, decided to press ahead with plans to renovate the venue, it has been reported.
Globant follows up F1 deal with Williams sponsorship
Digital consultant and software development firm Globant has stepped up its presence in Formula 1 by agreeing a sponsorship deal with Williams Racing.
Watchdog probes Brazil’s 3D cam carpet sales
Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.
Čeferin: No room in European football calendar
Uefa president Aleksander Čeferin has acknowledged that too many matches are being played by Europe's leading teams, but defended the new format of the expanded Champions League group stage as a necessary …
Betsson furthers padel presence with Premier deal
Swedish gambling platform Betsson has expanded on its already significant presence in padel via a global deal with Premier Padel
Inter Miami breaks new ground in blockchain training kit deal
Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…
ESPN lands US Open renewal, cedes host broadcast
ESPN has renewed its rights to the US Open in a long-term 12-year deal that will run to 2037 but sees the United States Tennis Association assume host broadcast duties.
Paralympics opening ceremony delivers big numbers for France 2
Huge interest on the back of Paris’ hosting of the Olympics helped France Télévisions multiply its audience for the Paralympics opening ceremony by nearly 10 times compared to Tokyo 2020.
City Football Group raises £210m with share issue
City Football Group (CFG), the parent company of Manchester City and several other football clubs around the world, has raised capital worth £210m (€249.8m/$277m) through the issue of new preference shares.
Betano continues football push with Uefa Europa League deal
Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.
PGA Tour tees up world, country-specific feeds
The PGA Tour is looking to lay the foundation for improved international rights revenues by introducing a dedicated world feed
Disney-Reliance merger approved by regulator
The merger between Disney Star and Reliance Industries, the majority owner of Viacom18, has been approved by the Competition Commission of India (CCI), subject to the compliance of “voluntary modifications”.
Kraken adds RB Leipzig to European sleeve deals
Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Paramount nets Australian football package including 2027 WWC
Paramount has laid down a signal of its intent internationally by retaining domestic media rights to the national team matches of Australia’s Matildas and Socceroos with an expanded level of inventory.
NFL opens up to $12bn private equity investment
The National Football League (NFL) has become the last US major sports league to allow private equity investment after its owners voted for a rule change that could see up to $12bn (€10.77bn) of new funds invested in the league.
Dortmund doubles down on crypto with BlockDAG deal
Borussia Dortmund has announced a ‘record-breaking’ three-year deal with blockchain firm BlockDAG the day after expanding its relationship with crypto exchange Coinbase.
IPC opts to broaden YouTube role at Paris 2024
YouTube is taking on an increased role at the Paris 2024 Paralympics with the dual purpose of distributing additional live coverage and providing the streaming output on the official International Paralympic Committee website.