News

Media Football

CazéTV makes move after being “informed” that French users were circumventing geoblocking measures to watch its Brazilian coverage of Ligue 1.
Sponsorship & Marketing Football

The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.
Media Basketball

The National Basketball Association has filed a motion to dismiss the lawsuit lodged by Warner Bros. Discovery over its rejection of a matching rights proposal
Media Football

The Uefa Champions League final is likely to remain on free-to-air television in Spain for another three seasons after Team Marketing initiated a sales process, SportBusiness understands
Sponsorship & Marketing Motorsport

Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
Sponsorship & Marketing Football

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Media Football

Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.
Sponsorship & Marketing American Football

The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
Industry Moves Football

Former ESPN and Formula 1 executive Sean Bratches has landed a new role as chairman of US-based sports marketing agency Relevent Sports.
Finance & Law Football

American entrepreneur John Textor has announced his intention to sell his stake in Crystal Palace in order to pursue a takeover of fellow Premier League club Everton by his Eagle Football Holdings company
Media Football

Media conglomerate MNC Group has secured Bundesliga rights in Indonesia just in time for the new season's start and replacing Mola TV as the rights-holder.
Sponsorship & Marketing Football

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Sponsorship & Marketing Motorsport

American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands. 
Sponsorship & Marketing Football

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Media Rugby Union

Women’s rugby union is set to earn a viewership boost for the 2025 women’s Rugby World Cup, with all matches available exclusively on BBC platforms. 
Industry Moves Squash

Melissa Soobratty, senior media director of World Table Tennis, will serve as Professional Squash Association's head of media and marketing.
Media Football

TF1, the commercial broadcaster in France, has renewed its rights to a Ligue 1 magazine programme, to be aired on Sunday mornings throughout the season
Media Football

Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.
Media Football

The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.
Finance & Law Multiple Sports

US-based sports marketing agency Elevate has broadened out its premium event and experiential hospitality division with the purchase of Zinc Agency