News
TV4 to make Olympics bow in SVT rights sharing
Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT
World Rugby hires Two Circles for sponsorship sales
World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
CSA signs Dafabet as national team shirt sponsor
Cricket South Africa has unveiled online gambling company Dafabet as a shirt sponsor of its international teams, adding to a separate agreement it has with rival firm Betway for its franchise league, SA20.
Bayer 04 eyes stadium upgrades to meet sponsor demand
MG Motor’s decision to upgrade its sponsorship of Bayer 04 Leverkusen after just eight months is illustrative of the club’s growing commercial clout after a stellar unbeaten domestic season.
Disney Star seeks to reduce ICC rights fee
Disney Star is attempting to reduce its $3bn (€2.7bn) rights fee obligations to the ICC, which itself is likely to see current BCCI secretary Jay Shah take over as chair, SportBusiness understands.
Sportfive strikes EBU-World Aquatics renewal
World Aquatics events will continue to receive free-to-air exposure via the European Broadcasting Union in a key agreement for a federation which derives the bulk of its commercial revenues from sponsors
BJK Cup signs Elf Beauty as cosmetics sponsor
The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Late twist in Paramount saga as FuboTV chair makes bid
The future of Paramount Global is not yet set in stone, after veteran US media executive Edgar Bronfman Jr submitted a late $4.3bn (€3.9bn) takeover bid.
America’s Cup TV puzzle complete with UK WBD deal
Warner Bros. Discovery has secured a UK broadcast deal for the 37th America's Cup ahead of this week's start, ensuring the event is broadcast in every competing market
WNBA continues to ride commercial wave with Delta deal
Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Gupta, Harrison team up with WCA to fix “broken” cricket calendar
Sanjog Gupta and Tom Harrison are among a group of luminaries aiming to fix a global cricket calendar described as “broken and unsustainable” in a statement by the sport's global player body, the World Cricketers' Association.
Man City adds to regional sponsors with Yili
Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
NFL Game Pass added to DAZN’s Prime Video offering
NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN
PIF deepens Concacaf ties with Riyadh Air deal
Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.
ARY, Tower Sports bag PCB rights
Media groups ARY and Tower Sports have together secured Pakistan Cricket Board domestic rights until the end of 2026, ending the PCB's search for a long-term broadcast agreement
EXCLUSIVE: Date set for DFL-DAZN showdown
The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome
Shamrock threatens RTÉ ban for shunning European run
The absence of a centralised broadcast rights sales process for the playoff rounds of the Uefa Europa League has sparked a row in Ireland that could have ramifications for the domestic league
Venu Sports faces roadblock as judge delays launch
The much-anticipated launch of Venu Sports, the joint sports streaming venture from Walt Disney, Fox and Warner Bros. Discovery, has been delayed following a ruling by a US District judge
BeIN adds EFL to latest spate of Mena renewals
BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand
Fever in for BingX as Chelsea sleeve partner
Chelsea FC has avoided going into the new season without a single sponsor on its men’s first team shirt, having announced a late deal with entertainment discovery platform Fever which encompasses the sleeve sponsorship rights for both its men’s and women’s teams.