News

Media Football

Late deals and blackouts for the season’s opening weekend of Italy’s Serie A and France’s Ligue 1 exemplify the tough market conditions internationally for rights-holders of even higher-tier properties. L
Media Tennis

Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players
Sponsorship & Marketing Tennis

Emirates has reinforced its dominance of the airline sponsorship category in tennis with a renewal of its deal with the US Open
Media Football

Extensive and exclusive Uefa club competition coverage in the Middle East and North Africa is set to remain on beIN Sports for the next three seasons, SportBusiness understands.
Media Football

Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.
Data Basketball

Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
Sponsorship & Marketing Football

Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
Finance & Law Football

Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…
Sponsorship & Marketing Beach Volleyball

The Orsen agency is to commercialise standalone sponsorship packages for international beach volleyball under an agreement with Volleyball World unveiled today.
Media Football

DAZN hopes to reach 1.5 million subscribers in France within six months as it prepares to go live tomorrow (Friday) evening with Ligue 1 coverage
Sponsorship & Marketing Football

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Finance & Law Motorsport

Owners KW25 and Red Bull are said to be targeting a valuation of up to €500m for the WRC's commercial rights-holder.
Governance Football

Women’s Professional Leagues Limited (WPLL) has taken over formal ownership of the top two tiers of English women's club football from the Football Association, with an all-female leadership team and f…
Sponsorship & Marketing Football

SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24. 
Sponsorship & Marketing Football

The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
Media Football

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Media Football

New World TV has added rights to both LaLiga and Serie A as the Togo-based pay-television broadcaster continues to amass European football rights in sub-Saharan Africa
Media Football

Caliente TV has picked up Uefa Champions League rights in Mexico, a package originally headed for Paramount Global before its Latin American retreat gathered pace.
Media Multi-sport

Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.
Finance & Law Basketball

The future of British Basketball League team the London Lions has been secured after it was announced that technology investor Tesonet has purchased the franchise despite earlier denials by administrators that a deal had been agreed.