News
Bundesliga pens five deals in sub-Saharan Africa
Bundesliga International has agreed five broadcast deals in sub-Saharan Africa to bolster both its pan-regional and national distribution across free-to-air and pay-television
Truist replaces Wells Fargo in PGA Tour title role
Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
Genius forecasts sharp revenue growth as net loss widens
Genius Sports’ second-quarter net loss has widened year over year to $21.8m (€20m) as the group says it will only target profitable betting rights acquisitions, having already sewn up English Premier League and NFL contracts to nearly the end of the decade.
EXCLUSIVE: Adidas in advanced Audi F1 talks
Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.
Liga Forte União set for domestic deal with Record
Liga Forte União is on the verge of striking its first media rights deal for the new era of Brazilian football from 2025, as the 31-club collective nears an agreement with free-to-air broadcaster Record.
Fubo posts $25.8m Q2 loss as subscribers dip
Streaming platform Fubo lost more than 60,000 subscribers in North America during the second quarter of 2024 and posted a net loss of $25.8m (€23.6m) for the three-month period.
London Stadium search goes on as Allianz opts for Twickenham
The London Stadium’s long-running search for a naming sponsor goes on after Allianz, the leading candidate to acquire the rights, opted to enter into a controversial agreement to rename Twickenham Stadium, the home of English rugby, believing it to be a better brand fit.
Zondacrypto opts for Atalanta sleeve rights over Juventus
Cryptocurrency exchange Zondacrypto has chosen Europa League winners Atalanta ahead of rival Serie A club Juventus to lead its sleeve branding efforts in Italian football
DAZN holds on to EPL rights in Spain, Portugal
DAZN has renewed its exclusive media rights to broadcast the English Premier League in Spain and Portugal from 2025-26 to 2027-28 as it continues to solidify its football portfolio across Europe
DAZN stirs up NZ competition with Uefa rights
DAZN has secured exclusive rights to Uefa club competitions in New Zealand, sparking the potential for a return of competition for sports media rights in the market.
Men’s 100m final: still appointment-to-view TV?
Linear audiences in most major European markets dropped significantly for the men’s Olympic 100-metre final compared to the last summer Games in Europe as its ‘appointment-to-view’ status has been diluted due to various factors.
Guild Esports offered US investor rescue package
Guild Esports, the UK-based esports team organisation and lifestyle brand backed by David Beckham, has received a takeover approach from US investment management company DCB Sports
Europa League gets Brazil FTA exposure on Band
The Uefa Europa League will continue to enjoy free-to-air coverage in Brazil after the acquisition of non-exclusive rights for the second-tier club competition by commercial broadcaster Band.
Judge takes action on pirating of Ecuador’s Serie A
Ecuador's Liga Pro has announced a major clampdown on illegal streaming of its content after the return of the top flight on a new broadcast partner was disrupted by piracy.
Saran ties up Uefa national team rights in Turkey
Broadcast rights in Turkey to Uefa national team properties have been sold to Saran Media Group until 2028
Fifa strikes Homeless World Cup deal
Fifa has signed a memorandum of understanding with organisers of the Homeless World Cup to broadcast the annual competition on Fifa+, provide equipment and 'explore co-branding opportunities'.
Brisbane 2032 taps into Paris 2024 with CCO hire
Brisbane 2032 has swooped for one of Paris 2024's top commercial executives as it embarks on its bid to hit a domestic sponsorship target of around A$2bn ($1.3bn/€1.2bn) for the Olympic Games in eight years' time.
Sole CEO for Sport1 as Acunmedya deal closes
Matthias Kirschenhofer has become the sole chief executive of German sports broadcaster Sport1 following the closure of a 50-per-cent equity stake sale to Acunmedya, the Turkish media group
FC Porto set for cash boost in stadium renegotiation
FC Porto has revised its contract with Spanish investment firm Ithaka, selling a stake in the economic rights to its Dragão stadium in return for increased funding of up to €100m ($108.3m).
A-League secures double-header FTA slot in new season
The Australian Professional Leagues (APL) has secured a vital tweak to the television scheduling of the 2024-25 men's A-League season at a crucial time for the organisation.