News
Acciona Energía added to ‘vindicated’ America’s Cup
Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Hero stays in FIH’s top portfolio to 2028
HeroMoto Corp has taken its association with the International Hockey Federation (FIH) to two decades after extending its sponsorship of the governing body for another five years.
EXCLUSIVE: OneFootball blows final whistle on APAC
OneFootball has wound up its Singapore-based Asia-Pacific operations amid a small number of redundancies globally as the media platform continues to reshape its business, SportBusiness understands
Top football leagues, broadcasters slam X over piracy action
A host of leading sports rights-owners and rights-holders have slammed X, the social media platform formerly known as Twitter, for its approach to tackling piracy, and demanded immediate action be taken
Judge overturns $4.7bn Sunday Ticket ruling
A federal judge has overturned the verdict of a class-action lawsuit that ordered the National Football League to pay $4.7bn (€4.3bn) to subscribers of Sunday Ticket, the league’s domestic out-of-market broadcast package.
EXCLUSIVE: IMG restructures APAC with Sydney HQ for Levin, Dwyer
IMG is reshuffling its operations in the Asia-Pacific region, relocating from Singapore to Sydney under the joint guidance of Dale Levin and Matt Dwyer, SportBusiness can reveal.
Sportdeutschland.TV, Sky in US Open-NHL pact
Sky Deutschland has secured the rights to the US Open tennis tournament after striking a comprehensive sub-licensing agreement with Sportdeutschland.TV, the streaming platform of DOSB New Media.
Venu Sports sets price point for streaming launch
The price point for Venu Sports, the highly anticipated joint sports streaming venture from Walt Disney, Fox and Warner Bros. Discovery, has been set at $42.99 (€40) per month.
Saudi’s World Cup bid book produces more questions than answers
Saudi Arabia's official bid book detailing its plans to stage the 2034 Fifa World Cup has left plenty to the imagination, with eight of the listed stadiums yet to be built and no details offered on the tournament's timing.
Emirates keeps name on FA Cup to 2028
Emirates has extended its long-running sponsorship of the Football Association's flagship FA Cup competition for another four years, an agreement that will take the airline's title sponsorship of the FA…
World Athletics revenue dips slightly in 2023
World Athletics' revenue dipped slightly in 2023, despite the hosting of the flagship World Athletics Championships in Budapest, Hungary during the 12-month period and the receipt of payments from the Russian Athletics Federation (RusAF) related to doping scandals.
BeIN, LFP hammer out deal details as sign-off nears
The French football domestic rights saga is almost at an end, after the league's board of directors validated the €100m ($108m) per season media rights and sponsorship offer from pay-television's beIN S…
IBX-Phillies deal highlights healthcare’s sports focus
The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
NFL bags Sony to fill high-priority headphone category
The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.
Okko CEO claims Telesport purchase as LaLiga pulls plug
Sergey Shishkin, CEO of Russian subscription OTT platform Okko, claims to have acquired 99 per cent of shares in Telesport as financial turbulence at the Russian sports marketing agency has put paid to…
SBT pulls LFU rights bid ahead of likely defeat
Commercial broadcaster SBT is out of the running for domestic rights to Brazilian football's Liga Forte União (LFU), after learning its R$2.6bn (€425m/$460m) bid would be rejected.
TKO, ex-UFC fighters head to court as $335m deal rejected
A proposed settlement between Ultimate Fighting Championship parent company TKO Group Holdings and former fighters has been rejected by a judge presiding over the case, with the lawsuit now facing the possibility of being settled in court.
Serie A negotiates five-year Match TV extension
Serie A will remain on Match TV in Russia until at least 2029 as - unlike some other high-profile properties - the league continues to have uninterrupted coverage in the country.
M&C Saatchi turns to Clarke to lead sports business
M&C Saatchi Group has recruited Robin Clarke from the Endeavor-owned marketing agency 160over90 to head up its sport and entertainment businesses following the recent high-profile exit of senior executive…
Infront strikes Ligue 1 deals in Japan, Portugal
DAZN has secured a new contract to continue showing Ligue 1 in Japan throughout the decade, but has lost rights to the French top flight in Portugal, SportBusiness has learned.