News
U-Next secures early start to Premier League era
Japanese streaming service U-Next has brought forward its Premier League rights deal by one season, after outgoing broadcaster SpoTV ended its contract a year early
World Lacrosse nets Nike, launches OTT platform
World Lacrosse's long-term sponsorship with Nike continues a rush of commercial activity that has also included the launch of an OTT platform with Sportall.
Fifa hit with EC legal action over calendar
The battle for control of football’s international match calendar has intensified after European Leagues and Fifpro Europe announced legal action against Fifa, accusing the world body of repeatedly favouring its own competitions and commercial interests.
CFG advances content ambitions with Sony tie-up
CFG, owner of Manchester City, has signalled its intention to “remain at the forefront” of football-led content production through the strategic collaboration with Sony Pictures Television.
Ball in NBA’s court as WBD matches Amazon bid
The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
VRT affords security to Flanders Classics and its sponsors
Cycling’s Flanders Classics will continue to receive crucial domestic free-to-air broadcast coverage in Belgium in an agreement that will be welcomed by race sponsors.
DAZN add to partnerships team with Griffiths hire
Experienced UK media rights executive Hannah Griffiths has joined global sports streaming service and media company DAZN in its broadcast partnerships business
Mitre in as Nike lets go of A-Leagues ball supplier rights
Sporting goods giant Nike has ceded its ball supplier role with Australia’s financially troubled professional men’s and women’s football leagues to the English sports brand Mitre.
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Serie A, TNT Sports reach agreement on new deal
Serie A will remain part of TNT Sports’ offering in the UK and Ireland after an agreement was reached with the league, which has also now hammered out details of a betting rights renewal with Stats Perform, SportBusiness understands.
Reddit eyes ad sales uplift from new sports ‘programme partners’
Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Strauss hints at more deals after Premier League entry with Liverpool
Germany-based workwear brand Strauss could expand its sponsorship portfolio after entering the Premier League football market via a deal with Liverpool
ICC puts USA Cricket on notice, Men’s T20 World Cup under review
The International Cricket Council has given USA Cricket a year to put its house in order and will review the recent T20 World Cup co-hosted by the United States and West Indies.
Rai nabs Serie A highlights in programming shake-up
Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage
Indian tyre brands signal global ambitions with Leverkusen, ECB deals
Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…
Formula E purchases W Series’ IP rights
Formula E has spent £110,000 (€130,700/$142,300) to acquire the intellectual property rights to W Series, the all-female racing championship that collapsed into administration last year.
Ekstraklasa free-to-air window certainty secured
Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…
Serie A sticks with CBS in the US in short-term renewal
CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
EXCLUSIVE: LA28 to sell auto category after Toyota’s TOP exit
The International Olympic Committee (IOC) has invited the organisers of the 2028 Olympic Games in Los Angeles to sell the auto category rights within the domestic programme in the wake of Toyota’s exit a…
Bolivia seeks to emulate Chile with own football league channel
The Bolivian Football Federation (FBF) is looking to establish an in-house channel to carry domestic league matches after deciding against launching a traditional media rights tender
Unrivaled women’s 3×3 league secures founding sponsor Ally Financial
The new women's three-on-three (3x3) basketball league, Unrivaled, has announced its first founding partner in Ally Financial.