News
New UWCL era to kick off with Two Circles in commercial box seat
The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
WNBA doubles down on betting partners with DraftKings
Fantasy gaming and sportsbook operator DraftKings has signed up as the second official betting partner of the Women’s National Basketball Association (WNBA), joining its rival FanDuel.
Panini to launch sticker, card collections for Olympic Games
Panini has struck a licensing deal with the International Olympic Committee to create collectible stickers and cards for the next two editions of the Olympic Games.
Caliente TV secures Ligue 1 rights across Latin America
France's Professional Football League (LFP) has opted for a digital-first strategy across Latin America, signing a three-season media rights deal with Mexico-based streamer Caliente TV
LA Lakers swaps Sportfive for Wasserman as sponsorship agency
The Los Angeles Lakers has announced the hiring of Wasserman as its exclusive commercial agency and tasked it with securing international sponsorships to grow the Lakers' reach and visibility worldwide
CBS ousts ESPN as EFL rights-holder in US
Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)
Málaga to debut new event concept for BJK Cup, Davis Cup Finals
The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments
On Location nets 2026 World Cup hospitality contract, deals with MLS
Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup
EXCLUSIVE: EA Sports poised to add Napoli, AS Roma to Serie A roster
EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Viaplay subs down amid lower Q2 losses
Viaplay Group’s subscriptions have dropped year-on-year, though financial losses have reduced significantly, as the embattled media group continues to focus on its core markets of the Nordics and the N…
R&A pilots PPV streaming for Open in dark markets
The R&A continues to experiment with its direct-to-consumer approach by streaming the Open Championship behind a paywall in 20 countries where there is little demand for the rights, SportBusiness understands.
Ultimate Table Tennis renews IndianOil title sponsorship
IndianOil has renewed its title sponsorship of the India-based Ultimate Table Tennis (UTT) for the upcoming 2024 season, in a deal first reported by SportBusiness.
Greek pay-TV rivals unify offerings to combat piracy
Rival Greek telcos Nova and OTE have overhauled their pay-television distribution approach by agreeing to cross-supply their sports channels in a bid to tackle rampant piracy and offset churn.
Brink to be focal point of New Balance’s WNBA foray
US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Puma extends sole Brazil kit supplier deal with Palmeiras
Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.
Argentina advances plans for football club privatisation
Argentina's government has issued a resolution that would allow private investment in football clubs, a move that would conflict with the statutes of the Argentinian Football Association (AFA).
Foxtel strengthens golf grip with Masters renewal
Foxtel has retained its US Masters rights in Australia in a multi-year deal that solidifies its monopoly over leading golf properties.
CazéTV adds more rights after strong Euro 2024 engagement
CazéTV has made the Uefa Women’s Euro 2025 its latest acquisition after exclusivity for 25 matches at Euro 2024 delivered strong engagement across multiple platforms in Brazil.
Clock ticking for WBD after NBA board OKs mammoth deals
The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
IMG Arena wins new business with CSA rights
The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.