News
New Era signs landmark NHL licensee deal
New Era has struck its first central licensing agreement with the National Hockey League, meaning it now has similar deals in place with all five of North America's major sports leagues
Brazil, Germany, Switzerland join record SailGP season calendar
Season five to be the league’s most expansive to date, with 14 events across an increased five continents.
Paralympics, women’s sport to the fore in French listed events shake-up
Events covered by French listed rights legislation have been updated for the first time since 2004 with mandatory free-to-air access introduced for the Paralympics, women's sports and semi-finals of certain events with French participation.
World Series of Boxing off the canvas with 2025 relaunch
World Series of Boxing (WSB), the country-based franchise competition that collapsed in 2019 due to mounting financial losses, is to be resurrected next year
Recast’s $5m raise includes VC fund, Woodward-backed Airstream Ventures
Recast, the Edinburgh-based digital media technology company rescued from administration nine months ago after amassing significant losses, has closed a $5m funding round led by US-based venture capital firm Morpheus Ventures.
EXCLUSIVE: Sainz in pole position for Red Bull Extreme H sponsorship
SportBusiness understands Red Bull will adorn the livery of a yet-to-be decided team next year in addition to an already-announced partnership with Extreme H as its official energy drinks partner.
Strong ratings in core biathlon markets underpin EBU-IBU renewal
The European Broadcasting Union has held on to exclusive biathlon rights worldwide for four more seasons after its member broadcasters continued to register strong audiences for International Biathlon…
NYRA engages Playfly for Belmont Park revamp
The New York Racing Association has strengthened its association with Playfly Sports, which will aid a $455m transformation project aiming to “set the global standard” for horse racing venues.
Coca-Cola acts local with Napoli training kit deal
Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli
NHL’s Stars goes all in on free streaming
The Dallas Stars is set to become the first US major league sports franchise to offer free direct-to-consumer streaming of its games in a landmark move
Galatasaray, Fenerbahçe sign new sleeve sponsors
Turkish football clubs Galatasaray and Fenerbahçe have tapped very different industries to secure new sleeve sponsors.
Skydance finally agrees Paramount merger
After almost a year of negotiations with prospective buyers, Paramount Global has reached a deal with Skydance Media to form ‘New Paramount’ in an agreement that places the enterprise value of the merged entity at $28bn.
Como signs with Adidas ahead of Serie A return
Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.
Sky NZ hires Disney Star’s Burchett to head sports content
Sky New Zealand has recruited Disney Star’s Gary Burchett, an experienced programming and sports production executive, as its head of sports content.
Portuguese FA challenger queries league rights centralisation target
Nuno Lobo, a candidate for the presidency of the Portuguese FA, has described the move to centralisation of media rights in the top division as "essential" but questioned the lofty €300m per year financial targets being set by the league.
LFP mulls last-minute Ligue 1 rights bids in crunch meeting
The board at France’s Professional Football League (LFP) met today (Friday) to evaluate last-minute rights offers in a bid to finally settle broadcast plans for the 2024-25 season, which begins in just s…
Inter secures BPER training ground naming rights deal
Inter Milan continues to stand out among its Serie A by leveraging training ground naming rights as a sponsorship asset via an expanded deal with Italian banking group BPER
Uefa OKs quartet for European club competitions after MCO probe
Uefa has cleared Manchester City and Manchester United to compete in its club competitions next season, saying it is satisfied that they have no direct influence at Girona FC and OGC Nice, respectively.
Leicester City lands BC.Game as shirt sponsor for Premier League return
Leicester City has announced BC.Game as its new main shirt sponsor, becoming the latest Premier League club to partner with a company from the gambling sector before a league-wide ban on such deals comes into force.
Acunmedya signals Sport1 direction of travel with new programming
Sport1's licensing of “docutainment” programming and rollout of a sports reality format developed by co-owner Acunmedya is indicative of a major cutback in sports rights investment, according to one German market expert.