News
Bundesliga returns to Eleven in Poland amid Viaplay retreat
Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
Rugby Australia reaps benefit of attractive calendar with Cadbury extension
Rugby Australia is beginning to reap the benefits of the attractive schedule of rugby events passing through the country, securing a four-year extension to its Principal Partner sponsorship deal with Cadbury covering its men’s test team.
Experienced Americas duo Santa Cruz, Tree leave IMG
Guillermo Santa Cruz and James Tree, two of IMG’s most senior executives in the Americas, are leaving the agency.
Stanley Cup-winning Panthers leaves Diamond RSN for over-the-air Scripps
Stanley Cup champion Florida Panthers has left Diamond Sports Group and signed with Scripps Sports to broadcast the team's games for free to the local area in South Florida
Richmond newest addition to Fanatics’ AFL merchandise rollout
Global sports merchandising company Fanatics has broadened its work in Aussie Rules football's Australian Football League (AFL), signing a long-term agreement with Richmond, its second deal with a franchise
One New Zealand names major new stadium in NZ
Telecom company One New Zealand has signed as the naming rights sponsor of a major NZ$683m ($418m/€387m) arena currently under construction in Christchurch, New Zealand.
LFP postpones Trophée des Champions’ planned return to Beijing
France’s Professional Football League now facing up to making alternative plans for the second consecutive year.
Norman, Timpson latest executive departures from Man United
Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Anti-siphoning bill passes but streaming ‘loophole’ still under scrutiny
The Australian government has today (Thursday) passed a bill, first introduced in November following a lengthy review, designed to bolster its listed events legislation, though it still faces criticism…
Baden Sports moves into Europe with Basketball Bundesliga
US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).
NBA gives 2K League dramatic facelift, makes job cuts
The NBA has undertaken a major revamp to its esports competition, the 2K League, turning it into an influencer- and celebrity-led digital entertainment business in a bid to halt dwindling audiences.
Pereira departs as IOC’s esports head
Vincent Pereira has stepped down as head of esports at the International Olympic Committee after two and a half years in the role, less than a month after the governing body announced plans to create the Olympic Esports Games.
ServusTV breaks all-time record for Austrian football audience
Austria’s performances at Euro 2024 have broken audience records in the country for ServusTV, seemingly vindicating the commercial broadcaster’s decision to invest heavily in the exclusive rights back in 2021.
NOS ties down Euro 2028, Nations League rights
Dutch public broadcaster NOS, which last night netted its highest Euro 2024 audience so far, has renewed its rights to cover Euro 2028 as well as other national team matches.
Record $300m valuation for Angel City in Iger-Bay investment
Angel City of the National Women's Soccer League has been valued at $300m (€278.8m), a global record for a women’s sports franchise, following a long-term investment from Willow Bay and her husband, Disney CEO Bob Iger.
Five-year DAZN deal ends doubts over LNB coverage
French basketball’s top-tier LNB Élite has ended months of uncertainty amid the financial troubles of streaming platform Skweek by signing a long-term domestic broadcast rights deal with DAZN.
Chelsea, Crystal Palace Women sign first standalone shirt deals
Women’s Super League sides Chelsea Women and Crystal Palace Women have broken new ground, announcing their first-ever standalone training kit and front-of-shirt sponsorship deals, respectively.
ECB looks to insurance sector again with Rothesay
The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
TNT Sports continues post-NBA rights haul with Mountain West deal
As Warner Bros. Discovery's TNT Sports searches for more domestic deals ahead of the loss of its National Basketball Association rights, the company has announced a multi-year agreement for Mountain West Conference college football games.
TKO buys into EverPass as NFL Sunday Ticket streamed in bars
The National Football League's domestic out-of-market Sunday Ticket package will be able to be streamed in US commercial businesses for the first time, after EverPass Media, the media platform of the NFL…