News
Unilever signs sponsorship experts for brand strategy
Unilever – which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide.
Univision promotes rodriguez to CEO
US Spanish-language network Univision Communications has promoted from within with the appointment of Ray Rodriguez to the new role of president and CEO of the media company.
Online sports firms join shoxygen sports marketing
Shoxygen Sports Marketing, the interactive online marketing solutions company for advertisers and publishers, has announced that AllianceSports/Rivals.com, Swell.com, Snowboarding.com and Boarding.com will be joining its network of sports related websites.
Carter reports on wembley and picketts lock still undisclosed
The government reviews of England’s beleaguered Wembley Stadium and the national athletics stadium at Picketts Lock, both being assessed by former Prison Service director Patrick Carter, will not be available until this Friday and next week respectively.
Sportshows television appoints new sales manager
Sportshows Television, the UK-based independent producer specialising in water sports and adventure sports, said that Andrew Thornley, previously of the now defunct ISL Worldwide, would join the company as a sales and marketing manager.
PPV Figures surge during fourth ashes test
UK broadband entertainment specialists Sportev said that 36 percent of those who visited its interactive video service paid to watch England beat Australia in the fourth Ashes Test at Headingley on Monday on its pay-per-view (PPV) highlights service.
Pakistan asks ICC to intervene over india’s stance
The Pakistan Cricket Board (PCB) has asked the International Cricket Council (ICC) to "authoritatively" deal with India's refusal to play Pakistan in international cricket.
Blatter opens new croatian headquarters
FIFA President Sebb Blatter has opened a new headquarter in Croatia for the Croatian Football Association.
Galaxy sports to operate umbro USA
Canadian marketing company Galaxy Sports has acquired an exclusive license from Umbro Worldwide to sell, market and distribute Umbro branded products to retailers in the United States in a five years deal starting January 1 2002.
Disputes rock afro-asian games
Organisers of the Afro-Asian Games, the biggest sporting event to be held in India's capital New Delhi since the Asian Games in 1982, fear the event could be jeopardised because of a dispute between the Indian Olympic Association (IOA) and India's Sports Minister Uma Bharti.
US Lacrosse league wins first national TV deal
The 16-year-old US National Lacrosse League (NLL) has secured its first national television deal after reaching a three-year agreement with CNN/Sports Illustrated (CNN/SI).
Tyson in $200m talks with king
Heavyweight boxer Mike Tyson, who claims that a back injury forced him to pull out of his September 8 fight against Denmark’s Brian Nielson, is thought to be in talks with Don King about a new partnership.
Cricinfo records billionth page view
CricInfo.com, the digital cricket information company, yesterday confirmed its billionth page view in 2001 – the first time that the site has passed this landmark in a calendar year.
Stern discusses jordan comeback plan
A new plan enabling Michael Jordan to join the Washington Wizards' NBA franchise has reportedly been hatched by sports industry chiefs in New York.
Nascar team gains cingular sponsor
NASCAR team Richard Childress Racing has secured Cingular Wireless as the sponsor for its No. 31 car next season in a deal worth a reported $10million (B
Merrill lynch dissects adidas
German sportswear giant adidas will make significant strides by 2002, according to leading analysts at international investment bank Merrill Lynch.
Nike signs golf deal with new tiger
Nike Golf has signed a deal with hotly-tipped golfer Bryce Molder.
Online broadcasters serve up soccer site deal
The company behind the official website for English Premier League soccer club Liverpool has signed a deal with online broadcasting specialist Servecast for the coming season.
PSN To broadcast us open in latin america
Pan-american Sports Network (PSN), the pay television sports network in Latin America will offer complete coverage of the US Open tennis from August 27 to September 9.
Foster’s toast new sponsor success
Beer giant Foster’s has signed a new deal to sponsor Formula One’s Australian Grand Prix until 2006.