News
Winter X Games Series latest addition to US action sports calendar
US Ski & Snowboard is looking to tap into the buzz around the United States winter sports scene by teaming up with action sports' X Games on a new, combined event
Big East renews with Fox, adds NBC, TNT in six-year rights deals
US college's Big East Conference has announced new six-year domestic media rights agreements with Fox Sports, NBC Sports and TNT Sports
96.com bets on Burnley promotion with two-year shirt deal
English Championship club Burnley has signed up betting operator 96.com as its front-of-shirt partner for both the men’s and women’s teams as part of a two-year deal, from 2024-25 to 2025-26.
ATP gives green light to in-competition wearables
The initiative aims to usher in a new era of innovative data-led performance analytics and injury prevention in tennis, amid a long-term goal of enhancing the broadcast experience
Sportfive strengthens regional operations with Tennis Australia’s Iannuzzi
Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia
Mega TV consolidates position as Greece’s Champions League FTA home
The Uefa Champions League will continue to get a weekly free-to-air window in Greece, after commercial broadcaster Mega TV sub-licensed a package of rights from pay-television's Cosmote TV
Ex-WTA president Lawler named commissioner of 3×3’s Unrivaled
Micky Lawler, who helped spearhead the growth of women's tennis over the past decade, has turned her attentions to basketball, becoming commissioner of the new 3x3 women's league, Unrivaled.
Setanta Sports lands PFL rights in Eurasia, Philippines
Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines
BKT keeps faith in sponsorship with Serie B title renewal
Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B
Spring Media retains European Cricket production, distribution
Spring Media has retained a solid flow of business for its broadcast production operations in a new deal with European Cricket League (ECL AG) that continues to include global rights distribution
Kestelman looks to bring NBL commercial spark to women’s game in takeover
Larry Kestelman, the man responsible for reinvigorating Australian men's National Basketball League over the last decade, is looking to replicate that success in the women's game after taking a significant…
DAZN to stream non-exclusive X Games coverage globally
X Games, the action sports property now under private equity ownership, is to be streamed worldwide by DAZN in the broadcaster’s latest deal for non-exclusive, global rights.
Government-backed Ooredoo titles Qatar Stars League
The Qatar Stars League (QSL) has signed up another Qatar-government backed entity – the telco Ooredoo – to act as the league’s title sponsor, taking over from the previous long term-encumbent Qatar Natio…
Digital agency Engage kicks off search for buyer
Owners of Engage Digital Partners, the UK-based digital agency whose clients include the International Cricket Council and Real Madrid, have appointed KPMG to begin a sale process
TGL leans on PGA Tour sponsor Genesis as founding partner
TGL, the tech-driven team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought in existing PGA Tour and DP World Tour tournament sponsor Genesis as its founding partner.
NHL buoyed by Stanley Cup ratings in Canada ahead of rights talks
The National Hockey League will be entering into rights negotiations with prospective broadcasters in Canada from a position of strength after the deciding game of the Stanley Cup Final drew record audiences…
Industry return for Willoughby as PFL global partnerships head
The Professional Fighters League (PFL) has hired Damian Willoughby, the former City Football Group and EA Sports executive who briefly worked at Chelsea, as its head of global partnerships
Ziggo retains MotoGP rights to 2029
Pay-television broadcaster Ziggo Sport has agreed a new five-year deal for MotoGP in the Netherlands, extending its coverage to 2029, after recently missing out on reclaiming Formula 1 rights in the country
Kayo found in breach of Australia’s gambling ad rules
Australian streaming service Kayo has breached gambling advertising rules, according to the Australian Communications and Media Authority (ACMA)
Amazon retreats as BeIN nets Ligue 2 exclusivity
France's LFP has quickly closed an agreement for Ligue 2 domestic media rights on slightly improved terms, a far cry from its long drawn-out, and to-date unsolved, Ligue 1 sales process.