News

Host Broadcast & Production Football

IMG will lose its long-held and lucrative Premier League broadcast production business from 2026-27 after the English top flight decided to take the operations in-house in a major blow to the agency
Industry Moves Football

Ben Morel, the former Six Nations Rugby and NBA executive, is to step down next year as chief executive of LFP Media, the commercial rights entity of France’s Professional Football League.
Media Athletics

Infront has tied down more media rights business in athletics in a two-edition deal to sell international broadcast rights to the new World Athletics Ultimate Championship
Sponsorship & Marketing Sailing

Rolex has upgraded its SailGP sponsorship to become its first-ever title sponsor, having previously conditioned its support on the team sailing series going without such a designation.
Media Basketball

Dyn Media has bought a package of matches from the 2024-25 NCAA college basketball season on an exclusive basis in Germany, taking over from DAZN.
Media Multiple Sports

US telco Comcast has announced plans to spin off most its cable networks, which include USA Network, which frequently shows live sports as part of NBC’s media rights deals, and the Golf Channel.
Technology Football

FC Barcelona has agreed a sponsorship deal with New Era Visionary Group (NEVG) that will see the infrastructure integrations specialist work with telco Orange to launch a ‘Barça Mobile’ phone service for …
Sponsorship & Marketing Football

Turkish Süper Lig club Fenerbahce will play in Adidas kit next season after a series of disputes between the incumbent supplier Puma and the Istanbul-based club.
Sponsorship & Marketing Football

Leicester City is thought to be confident that its shirt sponsorship with BC.Game remains fully operational despite companies behind the online gaming platform being declared bankrupt by a Curaçao court.
Sponsorship & Marketing Football

AS Monaco has agreed a sponsorship agreement Vredestein, the top-of-the-range tyre brand owned by Apollo Tyres.
Events Mixed Martial Arts

US-based MMA promotion the Professional Fighters League has doubled down on its commitment to the gulf states, striking a hosting deal in the UAE that puts it in direct competition with UFC.
Media Tennis

ServusTV will continue to sublicense media rights for tennis's Australian Open and French Open in Austria from WBD for the next two years.
Sponsorship & Marketing Football

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Sponsorship & Marketing Golf

Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
Media Freeskiing

The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
Sponsorship & Marketing Winter Sports

The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.
Sponsorship & Marketing Motorsport

Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat becoming its latest signing.
Media Multiple Sports

The new-look Pac-12 Conference has appointed Octagon to lead its media rights negotiations, two years on from a failed broadcast deal and the fallout of the conference
Media Sailing

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Sponsorship & Marketing Tennis

Rolex has expanded its relationship with the Women's Tennis Association by joining its roster of Global Partners in a major new sponsorship unveiled today.