News

JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.

World Rowing has stepped up its association with rowing equipment manufacturer Concept2, with the extension of a longstanding partnership set to focus on developing indoor, ‘connected’ rowing globally.

Liverpool has appointed Kate Theobald as the club's new commercial director, following Ben Latty's elevation to chief commercial officer.

Saudi Arabia’s Public Investment Fund (PIF) has continued its pivot towards domestic investment with a move to acquire 54 per cent of Saudi media group MBC.

British boxing promoter Queensberry Promotions has signed a multi-year rights deal with DAZN, putting its fights on the same global platform as arch-rival Matchroom Boxing

The National Basketball Association (NBA) has extended its hosting agreement in Mexico City but remains “many years off” establishing a team in the most populous city in North America.

The media agency operation formed out of Two Circles’ acquisition of Spring Media has no plans to put down large minimum guarantees and will focus on a “new era” of rights monetisation, according to leaders at both companies.

Castore has blamed extraordinary expenses and challenging economic conditions after registering a £28.9m loss for the year ending February 2024.

Fubo has improved its third-quarter performance compared to the same period last year, though is still operating at a loss, the streaming platform has revealed in its latest financials earnings report

Bundesliga club St. Pauli hopes to raise up to €30m ($32.6m) in capital from the sale of a majority stake in its Millerntor Stadium to a fans co-operative.

A report by the French senate has recommended that future domestic media rights to Ligue 1 are allocated to just one broadcaster and has called for a fresh crackdown on piracy to defend the property’s d…

Two years after its previous deal fell through, St. Louis City SC has announced battery giant Energizer as its new stadium naming sponsor.

Stats Perform is attempting to suddenly withdraw from its agreement for betting rights to Italy's Serie A, shocking staff on both sides of the deal.

The University of Cincinnati (UC) has become the latest top college in the United States to bring its sponsorship sales in-house.

Mexican tourism board Visit Nayarit has continued its push into US sport by striking a sponsorship deal with the Los Angeles Lakers

Comcast has reported a near $2bn uplift in quarterly total revenue, year-on-year, aided by what chairman and CEO, Brian Roberts, described as an “incredibly successful Paris Summer Olympics”

The sponsorship element of beIN Sports' rights deal with France's Professional Football League (LFP) is under serious threat as Ligue 1's new domestic media rights contracts could be further devalued.

The commercial programme for the Los Angeles 2028 Olympic Games is to be spearheaded by former Nike executive John Slusher.

Ex-URC sponsorship chief Cooke brings significant commercial experience at a time of strong financial headwinds for Premiership Rugby.

IMG and the Eredivisie plan to launch an online streaming platform to showcase matches not taken by international broadcasters and are also looking to include Dutch Cup rights in a wider package.