News
New free streaming platform SOOP picks up global rights to KBO League
The KBO League, South Korea's professional baseball league, is to get free global exposure on new streaming platform SOOP in a three-year international rights deal
Uralkali claims legal victory over Haas F1 title sponsorship termination
Former Haas Formula 1 title sponsor Uralkali, the Russian fertiliser producer, has been awarded compensation by a Swiss arbitration tribunal following the termination of its contract at the outbreak of…
Copa América announces eleventh-hour Coca-Cola deal
Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.
ÖSV prepares FIS centralisation case over ‘seven-figure’ damage
The Austrian Ski Federation claims to be facing seven-figure damages as it readies legal action over the process by which media rights centralisation was voted through by the International Ski and Snowboard Federation (FIS) council.
Fanatics expands Ravens deal to include year-round stadium retail store
The Baltimore Ravens, of the National Football League, and global e-commerce company Fanatics have outlined plans to dramatically increase gameday revenues with a year-round retail store to open in 2025…
Adidas returns to Saudi esports scene with World Cup sponsorship
Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
BigMat ups cycling backing as first 2027 UCI Worlds sponsor
A four-year contract will see BigMat back seven UCI World Championships, including the 2027 Cycling World Championships in Haute-Savoie, France.
WBD, Stuff give extensive free window to Team NZ America’s Cup defence
Warner Bros. Discovery (WBD) and New Zealand's news media website Stuff have teamed up to acquire rights to Emirates Team New Zealand's defence of the upcoming America's Cup.
Back to drawing board for Serie B domestic rights sales
Lega Serie B has revamped its domestic rights offering less than two months before the start of the 2024-25 season with a new sales strategy based on product as opposed to broadcast platform
Mediapro to exit Canadian football by year-end in CSB settlement
Canadian Soccer Business (CSB) and the Mediapro Canada agency have claimed an end to their legal dispute that left the future of the Canadian Premier League hanging in the balance.
EXCLUSIVE: MLC seeking naming sponsor for Texas stadium after T20 World Cup role
The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal
International fanbase driving NBA’s social media success
Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Uefa club competitions to remain on Megogo in Ukraine
Megogo, the over-the-top streaming platform, has retained exclusive rights in Ukraine to all Uefa club competitions in the new three-year cycle
World Snooker Tour extends Johnstone’s Paint deal to Masters title rights
World Snooker Tour (WST) has awarded title rights to The Masters to existing sponsor Johnstone's Paint rather than further expand its commercial portfolio through owner Matchroom's growing global ties.
VodafoneZiggo extends Ajax shirt deal amid growing club crisis
Dutch giants AFC Ajax and telco VodafoneZiggo have renewed their shirt sponsorship deal until at least the end of the 2026-27 season, providing the Eredivisie club with much-needed stability as it lurches…
EXCLUSIVE: BeIN to hold Uefa club rights in all its Asian markets
BeIN Sports is close to finalising a deal that would see it hold Uefa club competition rights in all its active Asian markets, SportBusiness understands
Infront, DEB share sponsorship sales remit in long-term renewal
The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Diamond wants emergency hearing as major leagues demand to see TV contracts
Diamond Sports Group, the owner and operator of 19 regional sports networks (RSN) in the United States, has asked the federal bankruptcy court in Texas overseeing its case to hold an emergency hearing…
The Sports Consultancy hired to sell Clipper race partnerships
The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …
Genius Sports brings augmented CFL broadcasts to TSN
Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+