News

Sponsorship & Marketing Sailing

The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …
Media American Football

Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
Media Football

Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.
Industry Moves Multiple Sports

Andrew Corser, one of the remaining top senior executives at IMG Arena, is set to be the latest exit from the data and betting division of the Endeavor-owned IMG agency, SportBusiness has learned
Events Freeskiing

The Snow League will debut in the United States early next year and has investment from the likes of Will Ventures, Ares Management funds, David Blitzer and Ryan Sports Ventures
Sponsorship & Marketing Aquatics

Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
Industry Moves Football

Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.
Sponsorship & Marketing Golf

Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador
Media Multiple Sports

On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically…
Sponsorship & Marketing Padel

Endeavor-owned agency WME Sports has launched a padel talent representation group and signed the world's top-ranked player, Arturo Coello
Media Football

The Ecuadorian Pro League has said it is focused on securing a new domestic broadcaster when Serie A gets back under way in August, as a war of words escalates with its former media rights partner GolTV
Sponsorship & Marketing Football

Qatar's flag carrier maintains status as the official airline partner of Uefa's men's national team competitions.
Events Basketball

The new-look Big3 basketball competition is heading to Miami, with the purchase of a $10m (€9.3m) franchise led by local media and sports executive Heath Freeman.
Media Football

German fans tuned in in their millions to watch the hosts thrash Scotland in the Euro 2024 curtain-raiser, which drew a 10-year audience high in the UK for a tournament-opener
Sponsorship & Marketing Football

Sportswear brand Castore has entered the Belgian football market for the first time via a kit supplier agreement with Club Brugge
Sponsorship & Marketing US College Sport

College sports conferences have begun exploring naming-rights sponsorships as they look for new ways to draw revenue amid a changing financial landscape
Events Esports

The International Olympic Committee has taken its most decisive action in esports after six years of assessing the industry, today (Friday) announcing plans to create the Olympic Esports Games
Finance & Law Basketball

The sports portfolio of US investment fund 777 Partners has suffered another hit after Basketball League Ltd (BLL), which operates the top-tier British Basketball League, had its licence terminated by the sport’s national governing body.
Sponsorship & Marketing Football

Spanish mobile virtual network operator Silbö Telecom has signed as the main sponsor of the Spanish men's and women's national football teams – ending a one-year search for a lead partner by the Royal Sp…
Sponsorship & Marketing Football

Tottenham Hotspur is in the market for a new sleeve sponsor after online car retailer Cinch opted not to extend its deal with the club, continuing a retrenchment that has also seen the brand decide on an early exit from its five-year title deal with the Scottish Professional Football League (SPFL).