News
Silbö Telecom ends RFEF search for main sponsor
Spanish mobile virtual network operator Silbö Telecom has signed as the main sponsor of the Spanish men's and women's national football teams – ending a one-year search for a lead partner by the Royal Sp…
EXCLUSIVE: Tottenham looking for new sleeve sponsor as another Cinch deal ends
Tottenham Hotspur is in the market for a new sleeve sponsor after online car retailer Cinch opted not to extend its deal with the club, continuing a retrenchment that has also seen the brand decide on an early exit from its five-year title deal with the Scottish Professional Football League (SPFL).
Fifa returns to Infront to aid Asia media rights sales
Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago.
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IndyCar leaves NBC for Fox to secure blanket free-to-air coverage
IndyCar's new domestic media rights deal with Fox will ensure the open-wheel racing series remains on free-to-air television in the US, with every race set to air on Fox's national network
Ex-World Rugby CCO Hill named commercial director of Ineos cycling team
Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director
EXCLUSIVE: IOC to test new VAR concept at Paris Olympics
The International Olympic Committee (IOC) is planning to deliver a new video assistant refereeing (VAR)-related technology concept in time for the 2028 Olympic Games in Los Angeles, SportBusiness has learned
Liberty Global buys out WBD’s shares to take control of Formula E
Liberty Global has taken a controlling stake in Formula E, after acquiring shares in the electric motor racing series held by media company Warner Bros. Discovery (WBD)
X Games to ‘copy’ F1 commercial model as it moves to league-based series
Action sports event X Games is to undergo its first major transformation since coming under the majority ownership of private equity firm MSP Sports Capital more than 18 months ago, shifting to a team-based league structure.
Restriction lifted on figure skaters’ field-of-play sponsorship branding
Figure skaters will be able to generate sponsorship funds from field of play advertising for the first time after the International Skating Union passed a proposal to allow the branding of manufacturers’ logos.
Peacock to show USL Super League, TUDN takes USL Championship Spanish-language rights
NBCUniversal's Peacock streaming service is to show every game from the inaugural season of USL Super League, the United States' new women's competition, while TelevisaUnivision has picked up Spanish-language…
Crystal Palace signs ‘record’ Net88 deal as Cinch retraction continues
Premier League side Crystal Palace has signed a ‘record’ two-year deal with Asian betting firm Net88, opting to continue to make hay from the sector before a league-wide ban on betting sponsorships comes into force at the end of the 2025-26 season.
French Alps 2030, Salt Lake City-Utah 2034 set for IOC Session crowning
Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games
Players’ union launches landmark legal challenge to Fifa over international calendar
Global players’ union Fifpro has today (Thursday) backed an unprecedented legal challenge to world governing body Fifa over the expansion of the international calendar to include a 32-team Club World C…
DAZN strengthens Swiss offering further with Ligue 1 rights
French football's LFP Media has announced its first direct deal with a broadcaster for its next international rights cycle, a three-year agreement with DAZN across Germany, Austria and Switzerland.
ITF, ATP turn to financial services sector with UniCredit, OFX deals
After five years without a banking sponsor, the International Tennis Federation (ITF) has announced a new three-year agreement with UniCredit.
WBD sells back majority stake in Play Sports Network
Warner Bros. Discovery’s five-year ownership of cycling media company Play Sports Network has come to an end as the media giant continues to reshape its digital operations.
Sky Italia locks down exclusivity to its Uefa club rights
Sky Italia has opted against opening up free-to-air coverage of Uefa club competitions in Italy next season via the on-sale of rights or on its own TV8 channel.
Premier League closes Guinness sponsorship, Barclays poised to extend
The Premier League is busy finalising its commercial programme ahead of next season, unveiling a new beer sponsorship with Guinness amid reports Barclays has renewed its deal and Oracle is to end its association.
AFC lands long-term Indian rights deal with FanCode
The Asian Football Confederation (AFC) has the security of a long-term broadcast deal in India after FanCode secured exclusive streaming rights to its major properties from 2025 to 2028.
Experience Kissimmee agrees first UK on-kit deal with Brighton sleeve rights
Florida tourism authority Experience Kissimmee has signed its biggest-ever deal in the UK football market by acquiring the sleeve sponsorship rights at Brighton & Hove Albion