News
Sky Italia locks down exclusivity to its Uefa club rights
Sky Italia has opted against opening up free-to-air coverage of Uefa club competitions in Italy next season via the on-sale of rights or on its own TV8 channel.
Premier League closes Guinness sponsorship, Barclays poised to extend
The Premier League is busy finalising its commercial programme ahead of next season, unveiling a new beer sponsorship with Guinness amid reports Barclays has renewed its deal and Oracle is to end its association.
AFC lands long-term Indian rights deal with FanCode
The Asian Football Confederation (AFC) has the security of a long-term broadcast deal in India after FanCode secured exclusive streaming rights to its major properties from 2025 to 2028.
Experience Kissimmee agrees first UK on-kit deal with Brighton sleeve rights
Florida tourism authority Experience Kissimmee has signed its biggest-ever deal in the UK football market by acquiring the sleeve sponsorship rights at Brighton & Hove Albion
Canada’s women’s football league secures broadcast platform
Canada's new Northern Super League has a platform to help attract sponsorship deals after it was announced that all matches will be broadcast through a combination of Bell Media's TSN and RDS, plus public broadcasters CBC Sports and Radio-Canada.
NRL’s Sharks needs new stadium sponsor amid tougher Australian betting rules
The Cronulla Sharks of Australia's National Rugby League is on the hunt for a new stadium naming-rights partner to replace sports betting company PointsBet, amid a country-wide clampdown on gambling advertising
Financial plans set out for Salt Lake City’s Winter Olympics bid
An American 2034 Games is expected to raise just shy of $4bn in revenue, as the IOC prepares to discuss the future Games plan
EXCLUSIVE: Two Circles set for UWCL commercial rights sales contract
The Two Circles agency has been identified as the winning bidder for global broadcast and sponsorship rights to the Uefa Women’s Champions League, SportBusiness understands.
DAZN finalises Serie A rights deal in DACH
DAZN has renewed its Serie A rights in Germany and Austria while also acquiring rights in Switzerland for the next three years, in a deal agreed by the assembly of governing body Lega Serie A in December
Engelbert Strauss signals Americas push with Mexican FA deal
German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Orioles ends lengthy search for first jersey patch sponsor
The Baltimore Orioles of Major League Baseball has secured its first jersey patch sponsor in a deal with investment firm T. Rowe Price.
The multi-year sponsorship puts T
Bids invited for Fifa in-flight, in-ship rights
The IMG agency is once again the standout candidate to secure global in-flight and in-ship media rights to major Fifa tournaments after an invitation to tender (ITT) was issued
Top US agency UTA breaks into European football with Roof takeover
United Talent Agency, the US talent, sports and entertainment firm, has made significant inroads in European football, acquiring Germany’s biggest football agency, Roof, on the eve of the Uefa European Championships in the country.
Further acquisitions planned as ex-M&C Saatchi chiefs form agency
Former M&C Saatchi Sport and Entertainment senior executives Steve Martin and Jamie Wynne-Morgan are launching a new global agency, MSQ Sport+Entertainment, which is planning further acquisitions to build its capabilities “from the ground up”.
Uefa club competitions global agency RFP primed for launch
Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.
VaideBet terminates record Corinthians deal amid corruption probe
Just six months after announcing a record shirt sponsorship deal with Corinthians, online betting company VaideBet has ended the agreement amid an ongoing anti-corruption investigation involving the Brazilian football club.
Serie B looks to close domestic TV deals in week of talks
Lega Serie B is preparing for intense negotiations this week as it looks to bring an end to its stuttering domestic media rights sales process for the 2024-27 cycle.
Leverkusen builds on recent success with Niedax sleeve deal
In its first sponsorship announcement since completing its historic 2023-24 season, Bayer Leverkusen has upgraded its deal with cable management systems manufacturer Niedax Group.
Late Euro 2024 deals agreed in Japan with Wowow, Abema
Uefa has finalised its broadcast deals in major markets for the European Championships ahead of this Friday's kick-off, with a late deal secured by CAA Eleven with Japanese pay-television broadcaster Wowow and streaming platform Abema.
WBD ‘strikes 10-year US deal’ for French Open
Warner Bros. Discovery has reportedly agreed terms on a 10-year contract to broadcast the French Open in the US, thus ending a long-standing run on NBC Sports.