News
MI New York signs Accenture amid MLC commercial traction
Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).
Africa Cup of Nations pushed back to avoid Fifa Club World Cup clash
The 2025 Africa Cup of Nations will now take place in early 2026 to avoid a clash with Fifa’s new Club World Cup competition, which launches in the US next summer.
Budweiser returns as an official beer of NHL in Canada
Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
SPFL sells bundle of 20 matches to Premier Sports
The Scottish Premiership will enjoy a marked increase in pay-television coverage from next season onwards after Premier Sports secured domestic rights to 20 matches excluded from the main contract with…
Two Circles makes NIL move with collegiate arm
Two Circles has continued its US market push under new ownership with the creation of a business vertical to help maximise the value of college sports athletes’ name, image and likeness (NIL) rights.
Champions League final takes audience podium in US
The Uefa Champions League final was the third most-watched on record in homes across the United States, while also setting a new milestone for Paramount+, the streaming service.
Stats Perform reclaims ICC betting rights
Stats Perform has regained exclusive betting data and streaming rights to ICC events in a four-year deal, having been replaced by rival Sportradar from 2021 to 2023.
DP World Tour tees up OMP category with Buffalo Trace
The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
Cyta to manage PrimeTel sports rights in wider distribution pact
PrimeTel has renewed a content distribution deal and ceded the management of its sports rights to fellow telco Cyta in a shake-up of the Cypriot market
Man City launches legal fight over Premier League commercial rules
Manchester City has launched unprecedented legal action against the Premier League over its Associated Party Transaction (APT) rules in a move that is likely to provoke major conflict with other top-flight…
FanDuel ‘set to replace’ Bally’s as Diamond partner
A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
Sky in box seat for Uefa club competition tenders in NZ
Uefa and its appointed Team Marketing agency have gone to market with European club competition media rights in New Zealand, a tough sales territory given the demise of former rights-holder Spark Sport.
AS Monaco extends with Triangle Intérim, lands ComAve e-commerce deal
AS Monaco has extended its sponsorship deal with Triangle Intérim Solutions RH and become the first Ligue 1 club to announce a deal with e-commerce platform ComAve.
BeIN has prized LaLiga rights locked up in France
BeIN Sports France's hold of exclusive LaLiga rights comes with the property sure to enjoy a surge in interest in Kylian Mbappé’s home country following his high-profile move to Real Madrid.
MLB calls on Zoom Workplace as London Series title sponsor
Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Blitzer eyes Augsburg sale, German regulator stands by 50+1 after ECJ ruling
David Blitzer, the American billionaire and multiple sports team owner, is considering selling his stake in German football club FC Augsburg
Kilmer completes Saint-Etienne takeover, Gazidis named club president
Canadian investment group Kilmer Sports Ventures (KSV) has become the latest foreign owner of a Ligue 1 club after completing its takeover of AS Saint-Étienne (ASSE) and installing former Arsenal and M…
New $10m athletics event gives hosts commercial ‘skin in the game’
The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Davis swaps DAZN for Peak joint venture
Jonathan Davis has become the latest DAZN media rights executive to join Peak Sport Media, the joint venture set up a year ago by Spain’s LaLiga and Simon Denyer’s Ocho Sport Advisory company.
TrueVisions nets late Euro 2024 deal in Thailand
TrueVisions has secured rights to all matches from Euro 2024, with the Thai pay-TV broadcaster having also shown all matches from the previous edition in a last-minute deal.