News

Sponsorship & Marketing Mass Participation

Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
Media Rugby Union

The broadcast of England’s test match against Japan on June 22 on an OTT streaming platform will represent a landmark shift after the World Rugby-owned RugbyPass TV secured rights in the UK and Ireland.
Events Motorsport

World Rally Championship set to join Formula 1, Formula E, Extreme E and the Dakar Rally on the Kingdom's events calendar, from 2025.
Industry Moves Horse Racing

The Victoria Racing Club (VRC), which runs Australia’s showpiece horse racing event, the Melbourne Cup, has appointed Kylie Rogers as its new chief executive.
Media Football

Nova has retained rights in the Czech Republic to the Uefa Champions League, completing its set of European club competition rights for the 2024-27 cycle.
Licensing & Merchandising Baseball

OneTeam Partners, the company working with US player unions to derive value from group licensing rights, has created an international venture with the Major League Baseball Players Association (MLBPA).
Sponsorship & Marketing Football

Wolverhampton Wanderers have chosen not to renew their deal with Castore and are expected to embark on a kit supply relationship with a new UK-based brand trademarked by the club’s Chinese owners, Fosun Sports Group.
Finance & Law Football

Gerard Piqué, the former Barcelona and Spain footballer who co-founded Kosmos, has been placed under official investigation by a Madrid court for the agency’s role in a deal to take the Supercopa de Es…
Media Football

ITV will continue to show EFL highlights for the next three seasons, SportBusiness understands, as it prepares to add live Championship and Carabao Cup matches to its schedules.
Media Cricket

Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup
Sponsorship & Marketing Cricket

The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
Finance & Law Triathlon

Triathlon events organiser Supertri has announced a new structure of franchise-based ownership after confirming the first team in its new league will be Podium Racing
Media Football

France’s Professional Football League (LFP) is expected to re-start the Ligue 2 domestic rights sales process next week as negotiations around rights to the top tier continue to drag on just 78 days b…
Finance & Law Multiple Sports

Existing investors Pershing Square Foundation and Prysm Capital are among those injecting fresh funding.
Finance & Law Football

Red Bull has extended its multi-club ownership portfolio into English football by acquiring a minority stake in Leeds United.
Media Football

Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final. 
Media Tennis

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Sponsorship & Marketing Football

Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
Governance Boxing

Despite losing International Olympic Committee (IOC) recognition as the sport's global governing body, the International Boxing Association (IBA) has announced plans to award prize money for Olympic competitors…
Events Football

Canada's professional women's football league has been unveiled as the Northern Super League, which will kick off in April 2025 with six founding member clubs during a challenging time for club football in the country.