News

Media Football

This summer's Uefa European Championship will receive blanket coverage in Russia following deals struck with Match TV, the Gazprom Media-owned broadcaster, and subscription streaming platform Okko
Media Triathlon

Ironman has become the latest property to which DAZN has secured broadcast rights in most global markets in a two-year deal that will see coverage showcased on the broadcaster’s free, ad-supported tier.
Sponsorship & Marketing Tennis

Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership
Sponsorship & Marketing Cricket

DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.
Sponsorship & Marketing Football

Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.
Media Football

Viaplay Group has ended a tumultuous 12 months by strengthening its position as the dominant football broadcaster in its home Nordics region, picking up exclusive Uefa Champions League rights in Sweden and retaining its contract in Denmark.
Media Football

A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons
Media Football

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Media Equestrian

The appointment of Sunset+Vine to a three-year rights distribution contract builds on its consultancy work with the FEI, a federation whose media rights strategy focuses on providing exposure for sponsors.
Licensing & Merchandising Rugby Union

Following entry into the Australian marketplace with AFL, Fanatics will operate the official Rugby Australia online store.
Media Football

UK commercial broadcaster ITV is close to agreeing a sublicensing deal with Sky Sports for around 20 English Football League matches per season
Sports Betting Football

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Media Skiing

The FIS World Cup renewal between the EBU and the Romanian Ski and Biathlon Federation comes against the backdrop of ongoing resistance from national associations to centralised rights sales plans for the sport.
Sponsorship & Marketing Sailing

Explora Journeys, the new luxury ocean travel brand of the MSC Group, has signed its first major sports sponsorship deal, becoming the seventh Global Partner of the 37th America’s Cup.
Sponsorship & Marketing Football

Oppo's global sponsorship deal with the Uefa Champions League may be under threat as European football's governing body has invited bids from mobile handset makers for its next club competition commercial cycle.
Finance & Law Football

A Madrid court has found in favour of the city's top football club in an ongoing legal battle surrounding the failed European Super League (ESL) project, in which once again all sides have claimed victory
Sponsorship & Marketing Multi-sport

Toyota is said to be planning to terminate its global sponsorship deal with the IOC after Paris 2024, demonstrating continuing difficulties rights-holders have identifying and retaining sponsors from the sector.
Media Orienteering

The International Orienteering Federation will benefit from wider media exposure after agreeing a rights deal with the European Broadcasting Union for streaming on the new Eurovision Sport platform.
Events Motorcycling

The intervention means that MotoGP avoids the fate of its four-wheeled peers Formula 1 and Formula E, which have both had to stop racing in the country due to financial and bureaucratic issues.
Events Rugby Union

A report from consulting firm EY has found that last year’s Rugby World Cup in France generated €1.8bn ($2bn) of spend and a net input of €871m for the host country.