News

Industry Moves Golf

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.
Media Basketball

Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add to the existing output on YouTube.
Sponsorship & Marketing Baseball

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
Sponsorship & Marketing Basketball

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.
Media Football

Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its Asian sales process for the tournament
Sponsorship & Marketing Rugby Union

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions Cup and second-tier Challenge Cup.
Media Rugby Union

France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also eclipsed its ratings for the Italy-France Uefa Nations League clash by 2.2 million viewers.
Finance & Law Football

LaLiga club Valencia CF has undertaken a refinancing totalling €186m ($196.5m) to enable it to complete the construction of its long-awaited Nou Mestalla stadium.
Sponsorship & Marketing Mixed Martial Arts

Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing a regional deal with Ultimate Fighting Championship (UFC).
Media Tennis

New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports streaming of major events this year
Media Basketball

Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.
Media Boxing

Viewership on Netflix of the heavyweight bout between Jake Paul and Mike Tyson peaked at 65 million concurrent streams as the streamer endured technical issues on the night, with fans complaining of buffering and freezing.
Sponsorship & Marketing Motorsport

Aston Martin sponsor AvaTrade will make the switch to Red Bull Racing for the 2025 F1 season, SportBusiness can reveal.
Finance & Law Football

Olympique Lyonnais, the Ligue 1 club owned by John Textor, has been threatened with relegation and placed under a transfer ban after French football’s financial regulator expressed concerns over financial mismanagement.
Finance & Law Multiple Sports

Walt Disney’s streaming business continues to be profitable, partially offsetting a sharp fall in its linear networks' operating income in its fourth-quarter results.
Finance & Law Football

The Primeira Liga club claims the involvement of “large American investors” demonstrates that its “credibility has been recognised” amid ongoing financial recovery efforts.
Media Football

TV Pública has reportedly been told it will not be able to broadcast matches from the Primera División next season, ending a period of domestic free-to-air coverage of the Argentinian top-flight.
Sponsorship & Marketing Tennis

Tennium, the organiser of the ATP Tour’s Hamburg Open, has turned to Sportfive to help sell sponsorship and hospitality packages from 2025 to 2028.
Media Multiple Sports

Diamond Sports Group has received approval to emerge from bankruptcy, with 27 major league sports franchises in its portfolio and a significantly downsized debt position.
Sponsorship & Marketing Football

Sevilla FC has ended its nearly 18-month search for a front-of-shirt sponsor having agreed a deal to promote the Midea air-conditioning and household appliances brand.