News
Infront lands widespread Ligue 1 media rights sales remit to 2029
LFP Media has turned to Infront to sell its media rights across much of Europe, Asia and Oceania, its second agency distribution agreement in quick succession.
Ex-Sky stalwart van Rooyen named new boss of VodafoneZiggo
Former Sky UK boss Stephen van Rooyen has been appointed chief executive of VodafoneZiggo, the Dutch telco and pay-television operator
Four IPL central sponsor positions remaining after Wonder Cement arrival
The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement
Deferred income from FMA termination helps AFC surpass $200m media rights total
Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).
Former CEO under investigation amid Milan-Cortina 2026 probe
The Milan offices of the local organising committee of the 2026 Winter Olympics in Italy have been searched in relation to a corruption investigation involving former CEO, Vincenzo Novari.
Big Ten Conference revenue grows to record $880m ahead of expansion
The Big Ten Conference has reported a record $880m (€810m) in total revenue for the financial year to June 30, 2023, according to a copy of the conference's tax return obtained by SportBusiness.
Infront to continue to manage Lecce pitchside ad sales
Infront will continue to sell advertising rights for Serie A side US Lecce after extending its agreement to the end of the 2028-29 season
BYD takes regional option in Copa América play
Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
PIF adds WTA sponsorship inventory to nascent hosting, ATP deals
Saudi Arabia’s Public Investment Fund (PIF) has struck a multi-year deal with the Women's Tennis Association that mirrors its agreement with the men's Tour: sponsorship but no equity investment.
MRF Tyres ‘opts against ICC renewal’
MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
IndyCar tops up Official Partner pool with Cisco
Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Club Tigres finalising multi-operator broadcast approach
Club Tigres, one of the most successful Mexican clubs of the last decade, is to move away from an exclusive domestic rights deal in favour of three broadcast partners
Paris 2024 organisers seek to stir Paralympics ticket sales interest
Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
EXCLUSIVE: Stats Perform set for EFL international betting video rights
Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
Aston Villa seals first Adidas tie-up, Castore turns to Everton
Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Concerns over Inter’s finances overshadow Serie A title celebrations
Inter Milan's Serie A title success is in danger of being overshadowed by concerns that its precarious financial situation could lead to US investment fund Oaktree taking control of the club from Chinese…
Athletics Federation of India looks to Puma kit deal to fuel ambitions
The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Every event day aired live in PBR’s ‘game changing’ domestic rights deals
PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
EXCLUSIVE: Danish, Swiss exit European Leagues’ centralised rights project
Football's European Leagues body is to continue with just seven leagues in its international broadcast rights pool for at least one more season, after Denmark and Switzerland ended their participation, SportBusiness can reveal.