News
Bundesliga builds up local presence in Apac, India with key hires
Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.
Kosmos doubles down on remaining business with Kings League funding
Sixteen months on from the collapse of its high-profile Davis Cup deal, Kosmos has announced a €60m funding round for what now represents its main business.
Pragosport ties down Czech league international betting streaming rights
Czech agency Pragosport has been awarded the international betting video rights to the top two Czech football leagues from 2024-25 to 2028-29
Sponsorship revenue to beat Paris 2024 targets; football ticket sales lag
Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Nascar unveils in-season tournament with new broadcasters TNT, Prime
Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
Kilmer in talks to buy Saint-Étienne as first football investment
Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Swiss Super League retains free-to-air window with Blue Sport, SRG deals
In opting for the status quo by awarding its new domestic rights contracts, the Swiss Football League will continue to receive blanket pay-television coverage on Swisscom’s Blue Sport and valuable exposure f…
MLB games to stream free on Roku in exclusive Sunday package
Major League Baseball and Roku have signed an exclusive, multi-year rights deal for Sunday live games, which will stream free on the Roku Channel beginning on May 19
DFB renews major Volkswagen sponsorship, adds Klarna
The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
MLS makes global marketing push with new CMO hire
MLS has named Radhika Duggal as chief marketing officer of both the league and its Soccer United Marketing (SUM) commercial arm, as it continues its global marketing push ahead of the 2026 Fifa World Cup in North America.
Regional court upholds DAZN, TIM antitrust fines
An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
IMG Arena upheaval continues as Wright leaves amid OpenBet restructure
The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.
Betano advances Latin America push with Argentinian league title sponsorship
Kaizen Gaming's deal with Argentine Football Association comes on the heels of its title sponsorship of Campeonato Brasileiro Série A.
Ecuadorian clubs issue GolTV with deadline to pay debts
GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, has been given 15 days to pay clubs what they are owed, or facing losing the lucrative contract.
Big3 unveils location-based teams, selling LA franchise for $10m
The Big3 has announced its first sale of home-team rights with the $10m (€9.3m) purchase of a Los Angeles franchise by a consortium led by DCB Sports, as the basketball league prepares to shift to a city-based competition in 2025.
Tanenbaum’s KSV to shell out $50m for WNBA expansion franchise in Toronto
The Women's National Basketball Association (WNBA) is to expand into Canada for the first time in 2026, when Toronto joins as the 14th team
Chiliz signals ‘next phase’ of fan tokens with expanded Atlético deal
Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
Betting money continues to flood Brazilian football with record Vasco-Betfair deal
Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates
Caf eyes sponsorship boost with introduction of virtual advertising
The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
Atalanta’s progression secures free-to-air coverage of Europa League final in Italy
The Uefa Europa League final will be shown by Italian public broadcaster Rai, after Atalanta’s semi-final win against Olympique Marseille triggered a ruling that provides free-to-air exposure for the match should an Italian team be involved.