News
NFL expands ticketing partners, adding Sports Illustrated
The National Football League's Ticket Network, the league's open ticketing system, has expanded from two to three licensed channels with the addition of Sports Illustrated Tickets
LFP Media in first international rights deal with Saran for multiple territories
France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.
Nova nets first-pick Uefa Europa, Conference League rights in Czech Republic
Pay-television broadcaster Nova Sport has secured first-pick rights in the Czech Republic to the Uefa Europa League and Conference League over the next three seasons, 2024-25 to 2026-27, completing the…
Globant to showcase technology services through F1 deal
Digital consultant and software development firm Globant has agreed an Official-Partner-level deal with Formula 1 that will see it overhaul the motorsport’s mobile fan application and the pit wall system used by teams.
Lure of Messi attracts Visa to first MLS club deal with Inter Miami
Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
New York and Florida join lawsuit against NCAA, as federal case looms
The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
St. Pauli renews shirt deal with ‘social consciousness partner’ Congstar
FC St. Pauli has renewed its long-running main sponsorship deal with Congstar, championing the telecoms operator's "social responsibility" initiatives at a time of political uncertainty in Germany.
US Congress members seek answers over Andretti’s F1 rejection
A group of US Congress members has written to Formula 1 owner Liberty Media demanding to know why Andretti-GM’s application to join the motor racing series was blocked and raising concerns over “apparent ant…
Amul’s USA Cricket, CSA deals continue team sponsorship strategy for ICC events
Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
New Uefa rules on multi-club ownership go live
New Uefa regulations on multi-club ownership come into force today (Wednesday) and could impact on some of the continent’s leading clubs taking part in next season's European clubs competitions.
Diamond Sports RSNs blacked out on Comcast, but Cox renewal secured
Diamond Sports Group, the regional sports network (RSN) owner and operator that is fighting to come out of bankruptcy, has suffered a blow after its carriage deal with Comcast expired without a new agreement in place.
NIFL seals first commercial media deal for women’s league in DAZN tie-up
Northern Ireland's Women's Premiership has been added to the growing free football coverage on DAZN in an historic partnership unveiled today (Wednesday)
Flamengo extends Adidas connection with improved kit deal
A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
Seymour-Hyde joins F1 commercial team
Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year.
Wowow to remain exclusive home of Champions League in Japan to 2027
Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle
Nike staves off Adidas to retain FFF kit supply rights
Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Korea’s JTBC swoops for 2026, 2030 World Cup rights
JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.
Bakish gone as Paramount CEO as Skydance merger accelerates
Paramount Global, which is in exclusive merger talks with Skydance Media, has announced the immediate exit of president and CEO Bob Bakish, to be replaced by three executives in a new leadership team amid a period of ongoing financial uncertainty.