News
Wowow to remain exclusive home of Champions League in Japan to 2027
Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle
Nike staves off Adidas to retain FFF kit supply rights
Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Korea’s JTBC swoops for 2026, 2030 World Cup rights
JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.
Bakish gone as Paramount CEO as Skydance merger accelerates
Paramount Global, which is in exclusive merger talks with Skydance Media, has announced the immediate exit of president and CEO Bob Bakish, to be replaced by three executives in a new leadership team amid a period of ongoing financial uncertainty.
EXCLUSIVE: BetMGM to replace Getir as Spurs training kit sponsor
BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.
McLaren and eBay link up in US-focused deal
McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
Eredivisie invites agencies to bid for international media, betting rights
Dutch football’s Eredivisie is looking for an agency or agencies to represent its international broadcast and betting video rights, a property held for 24 years by IMG.
Viaplay retains F1 rights in Netherlands to 2029, renews in Nordics
Viaplay Group has cemented its future in the Netherlands until at least 2029, after today (Tuesday) signing off a multi-year Formula 1 rights renewal that also covers its home Nordic markets
Balkan broadcast rights to next two World Cups on the market
Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.
R&A adds NetJets to Open sponsorship portfolio
The addition of NetJets to the Open Championship’s roster of sponsorship suppliers has been motivated by the US-based private aviation company’s intention to better penetrate the European market.
Europe v Brazil as US-Mexico exits 2027 Women’s World Cup race
The US and Mexico switch attentions to the 2031 edition, creating a longer gap between hosting the men's and women's World Cup for sponsors.
AXA secures training access rights in Liverpool renewal
AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
FIS rights centralisation dispute reignites after council vote
A controversial vote on Friday by the International Ski and Snowboard Federation (FIS) council to push through media rights centralisation has reignited a dispute with Europe’s leading ski associations w…
Mapfre takes Copa Libertadores top sponsors into double figures
The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Rugby Australia drops deep into A$80m overdraft after early World Cup exit
Rugby Australia recorded a A$9.2m (€5.6m/$6m) loss following a four-per-cent decline in revenue for 2023, as the sport’s governing body paid the price for a disappointing Rugby World Cup performance.
Telefe steps in for Argentina national team rights after Milei’s state clampdown
Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.
NFL considering expanding season to 18 games, international games up to 16
The National Football League's commissioner Roger Goodell has said the league could expand to 18 regular-season games and could increase international fixtures to as many as 16
American Express swipes F1 Academy inventory
The sponsorship inventory secured by American Express for the all-female racing series F1 Academy builds upon the financial services company's wider sponsorship of Formula 1 as the official payments partner in the Americas.
EXCLUSIVE: AIM Sport lands Euro 2024 virtual advertising contract
AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.