News
EXCLUSIVE: AIM Sport lands Euro 2024 virtual advertising contract
AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.
Media rights centralisation tops in-tray of new FC Porto president
FC Porto has elected a new president for the first time in more than 40 years as one of Portugal's Big Three clubs prepares to play a crucial role in the commercial overhaul of the Primeira Liga this decade.
DAZN threatens legal steps in escalation of Bundesliga rights dispute
The row between the DFL and its incumbent broadcaster DAZN has escalated after the latter vowed to take legal action over the Bundesliga domestic tender, prompting a fiery response from the league.
NFL on Peacock boosts platform’s revenue by 54 per cent
The National Football League on Peacock, NBCUniversal's streaming service, has helped revenue for the service grow 54 per cent to $1.1bn (€1.03bn) in the first quarter of 2024 compared to the same period in the previous year.
Unilever eyes US prize with Copa América sponsorship
UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Premier League chief slams Infantino’s Fifa for unilateral decision-making
Premier League chief executive Richard Masters has hit out at Fifa for refusing to engage in talks with football stakeholders worldwide over the expansion of the international calendar.
French Ligue 1 clubs enjoy record €3bn revenue, boosted by CVC investment
Private equity investment in French football has had the benefit of boosting revenues to record sums, but losses remain a concern despite narrowing year-on-year.
Mediaset negotiates another free-to-air rights deal for Spanish GP
Mediaset España has again secured free-to-air rights to Formula 1’s Spanish Grand Prix in a deal negotiated with media group and subscription broadcaster DAZN.
CVC outperforms expectations on first day of trading
The IPO of the sports-focused private equity firm is the best debut of a $1bn-plus offering on a European exchange in more than three years.
Canadian breakthrough for Amazon in NHL deal with Rogers
The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.
Fifa forges closer ties with Saudi Arabia through Aramco global sponsorship
Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.
Juventus appoints Two Circles to support main shirt sponsor search
Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.
Seattle Kraken in NHL first with Prime Video local market deal
Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.
F1 seeks to serve growing US fanbase with FAST channel
The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
Bears unveils $4.6bn stadium plan with record public contribution
The Chicago Bears of the National Football League has unveiled a $4.6bn (€4.3bn) plan to build a domed stadium on the lakefront area next to current home Soldier Field.
Half the cost of the $4.6
DAZN looks to flagship WTA, Fiba events in Mena to stir broadcast interest
Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.
Ex-DAZN rights EVP Walker consulting Commercial Sports Media
Sports media rights executive Stew Walker has been recruited by Commercial Sports Media (CSM) as a consultant to work in the UK market
LaLiga opts for non-exclusive rights move in sub-Saharan Africa
LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
Tebas eyes LaLiga game in US by 2025-26 in wake of Fifa backdown
LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.