News
UFC lands multi-faceted, global Kick deal
Kick, which holds an existing relationship with American fighter Max Holloway, has signed a wide-ranging media and sponsorship deal with the UFC
AFL hires Nine’s Haagsma for top commercial role
The Australian Football League (AFL) has filled a key void in its commercial department, bringing in Nine Entertainment's Rebecca Haagsma as executive general manager of customer and commercial
Two Circles makes broadcast move in Spring Media takeover
Two Circles has finalised an agreement to acquire the Spring Media agency as it moves into broadcast rights sales for the first time, also adding production and direct-to-consumer streaming capabilities…
EXCLUSIVE: TGL secures first TV deals in Europe
New indoor golf league TGL will be broadcast by Telenet in Belgium and Ziggo in the Netherlands after deals were signed off in the Low Countries, SportBusiness understands
Volleyball World ‘ready to go D2C’ in core TV market
Volleyball World maintains that it is prepared to turn to its OTT platform VBTV in a major broadcast market as it continues rights negotiations in three Asian markets plus Italy.
Mavs, Kings patch deals leave three still to go
The Dallas Mavericks and Sacramento Kings are the latest NBA franchises to secure jersey patch sponsors for the 2024-25 season – leaving three teams without a main jersey sponsor.
Ferrari, Williams extend and expand with oil duo
Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.
Finnish rights deal struck for 4 Nations Face-Off
Nelonen has acquired exclusive media rights in Finland to the 4 Nations Face-Off, the first broadcast deal done in Europe for the new ice hockey tournament.
Televisa chair quits over World Cup rights probe
Emilio Azcárraga has stepped down as executive chairman of Televisa amid a US Department of Justice probe into the Mexican media giant’s historic Fifa World Cup broadcast rights deal.
ITV out as EBU seals 13-market Tour de France deal
The European Broadcasting Union's new Tour de France deal will continue to ensure free-to-air coverage in 13 countries, but Warner Bros. Discovery is set to enjoy UK exclusivity as long-running coverage by EBU member ITV comes to an end.
VG moves late for Alpine World Cup opener rights
A Norwegian blackout of the FIS Alpine Skiing World Cup season-opener in Sölden, Austria has been averted after the VG TV platform of newspaper VG bought the rights.
Flix takes final Europa League sponsorship slot
Bus and train travel company becomes third German brand to sponsor the second and third-tier men's club competitions, filling the final sponsorship position.
Tennis events for sale as picture of a delisted Endeavor emerges
Endeavor Group is continuing to streamline its business ahead of being privatised, with the ATP and WTA 1000 tournaments that come under the IMG portfolio officially on the block.
EXCLUSIVE: Matchroom Boxing to sue Rakuten over Japan contract
Matchroom Boxing is taking legal action against Rakuten Ticket, Inc related to an ill-fated move into Japan, SportBusiness can reveal
Coinbase builds on central NBA deal with Warriors sponsorship
Cryptocurrency platform Coinbase has furthered its presence in the National Basketball Association (NBA) via a deal with the Golden State Warriors despite the franchise's previous agreement with now-bankrupt …
Stan Sport to introduce ads at no price change
Australian commercial free-to-air broadcaster Nine is to introduce advertising content across all of its platforms, including subscription streaming service Stan Sport.
Chuah hire signals Iris move into Asia
Iris Sport Media has announced its expansion into Asia with the senior appointment of Spring Media’s Tricia Chuah, while the agency has detailed a raft of other hires.
TKO to buy IMG, PBR, On Location for $3.25bn
Endeavor Group is to sell three of its major businesses, including the IMG agency, to TKO, the entity it spun off last year to house WWE and UFC and listed on the New York Stock Exchange.
Content Arena platform to facilitate direct betting video deals
Content Arena, the online platform for sports media rights trading, has created a marketplace for rights-holders and bookmakers to sign betting video rights deals directly.
Danish Superliga hires Spring Media after exiting European Leagues pool
Spring Media, the Scandinavian agency on the verge of being bought by Two Circles, has strengthened its portfolio with an international rights distribution deal for the Danish Superliga.