News
Guild in, Salesforce out, as LA28 programme rings changes
The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
Fifa takes World Cup rights to market in Indonesia
Fifa has launched a tender process in Indonesia for media rights to the next two men’s and women’s World Cups, with the country optimistic about its qualification for the 2026 edition after defeating Vie…
DAZN extends LaLiga rights in two European markets
DAZN’s longstanding strategy of showcasing top European football leagues in its major markets has been maintained through its retention of LaLiga rights in both Italy and Portugal for five more seasons.
World Handball Championships to remain in Europe until 2031
The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
New sponsors drive Mercedes F1 revenue growth
New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.
Barcelona threatens exit in bid to get media arm US listing over the line
Plans to list FC Barcelona’s Barça Media business in the US will be shelved at the end of this month if the Spanish club does not receive the €40m ($42.5m) it is owed from such a deal, following further renegotiations to the agreement.
EXCLUSIVE: Eclat maintains hold on Uefa club competitions in Korea
Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process
Serie A lands five-year AMC deal in Czech Republic and Slovakia, issues Polish RFP
Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
EMedia gains interim relief in MultiChoice battle over sports rights access
EMedia states it is "satisfied that our perseverance to stop MultiChoice’s anti-competitive behaviour has paid off" following the Competition Tribunal ruling.
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
IMG to deliver improved EFL production on back of new Sky deal
A new, five-year deal between IMG and the English Football League will facilitate a sizeable jump in broadcast production specification for matches that currently go out on the iFollow streaming service
Disney tests Nordics sports market waters with Uefa club rights deal
Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
Riot Games promotes Mulhall to global esports role
Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
Tributes paid to MultiChoice’s passionate and selfless Brandon Foot
Brandon Foot has been hailed by his former colleagues and industry peers as generous, empathetic and hugely passionate about sport as tributes pour in for the vastly experienced South African sports media…
Adidas ‘eyeing up’ battle with Puma for Jamaica athletics kit supply deal
Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
CEO Hill exits FAI following latest board meeting
Jonathan Hill has been ousted as chief executive of the Football Association of Ireland (FAI), following a board meeting today (Monday).
Chelsea accounts reveal hotel sale to parent company
Chelsea FC has sold a hotel and land worth more than £76m on its Stamford Bridge stadium site to parent company BlueCo in an apparent attempt to reduce its losses in order to comply with the Premier League's Profitability and Sustainability Rules.
Macron: Trocadéro, Stade de France opening ceremony backup options
France's President has identified the Trocadéro and Stade de France as backup options should ambitious plans for the Olympic Games fail to come to fruition due to security concerns.
Sports Direct loses competition ruling against Newcastle United
Sports Direct, the retail chain controlled by former Newcastle United owner Mike Ashley, has failed in its attempt to convince a UK competition tribunal that the club should be obliged to distribute next…