News
Liberty Media’s Dorna takeover set to drive F1-MotoGP efficiencies
Dorna Sports’ expected sale to Liberty Media for over €4bn ($4.3bn) offers the potential to generate a host of commercial efficiencies across both Formula 1 and MotoGP in a watershed moment for motorcycling.
Delayed UFC Saudi debut set for June after improved fight card
UFC will make its Saudi Arabia debut in June, three months later than envisaged after local organisers pushed back on the promotion's original plans to launch with a weak card.
AliExpress becomes latest Chinese brand to sponsor Euro 2024
Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
NEP rescues A-Leagues as production partner Global Advance enters administration
The organiser of the A-Leagues has avoided a television blackout by striking an eleventh hour production deal with NEP after incumbent Global Advance entered administration.
Samsung backs breaking, skateboarding and surfing
Long-standing Olympic sponsor Samsung has become a commercial backer of breaking, skateboarding and surfing properties ahead of Paris 2024 but sponsorship support for the sports’ governing bodies remains m…
NFL continues streaming push with two more exclusive games
The National Football League has announced two games in the 2024 season, including the league's debut game in Brazil in September, will be shown exclusively on streaming services, with Peacock and Amazon…
Premier League enters VR gaming with Rezzil investment and licensing deal
The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.
Sports streaming subscriptions dip in Portugal
Subscriptions to, and usage of, sports streaming services declined in Portugal for the first time since 2022, according to the findings of a new report.
Amazon enters Nordics as Viaplay sells off slice of Premier League rights
Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
European clubs eye greater US fortunes in OneFootball-Yahoo Sports tie-up
OneFootball, the streaming and media platform, and Yahoo Sports, the global sports news website, have teamed up to create a one-stop content shop for football fans in North America.
Sony to take over NZC rights in India from Amazon
Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026
EOC nails down Istanbul for 2027 European Games
Istanbul will host the fourth edition of the multi-sport European Games in 2027 having pledged that no additional construction will be needed beyond existing venues or those already being planned for the…
New R&A TV provides dark market solution, could add more golf rights
The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.
Pac-12 settlement to total $65m withheld from 10 departing schools
Oregon State and Washington State have finalised their settlement over financial distributions with the 10 schools leaving the Pac-12 Conference, which will amount to $65m (€60m) withheld from the departing u…
FEI’s De Vos set to assume ASOIF presidency
International Equestrian Federation (FEI) president, Ingmar De Vos, is poised to become the new president of the Association of Summer Olympic International Federations (ASOIF), it was announced today (Tuesday).
BeIN finalises Wimbledon renewal in France to 2028
BeIN Sports, the pay-television broadcaster, is to continue as the rights-holder of the Wimbledon Championships in France for five more editions, following a long period of negotiations.
Ralley leaves World Rugby for St Andrews commercial role
James Ralley, World Rugby’s director of partnerships and brand, has left the organisation to become the commercial director for the St Andrews Links Trust, the body that manages the seven links golf courses at St Andrews in Scotland.
Laporta threatens Nike termination as club seeks ‘best contract’
FC Barcelona’s president Joan Laporta has ramped up the pressure on kit supplier Nike to either quit or pay more to the debt-laden LaLiga club.
PTV, Tower Sports to share Pakistan rights to ICC events
PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years
NFL’s expanded Global Markets Program adds five countries, four teams
The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.