News
Hyundai deal takes Copa Libertadores portfolio close to completion
South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026.
Where next for CGF after Malaysia snubs 2026 Commonwealth Games?
The Commonwealth Games will not be heading to Malaysia in 2026, after the Southeast Asian country's government rejected a hosting offer, citing costs.
TikTok to offer New Zealand’s NBL global live exposure
New Zealand’s National Basketball League (NBL) has claimed what it believes is a world-first, with a weekly match to be streamed live globally on social media platform TikTok during the 2024 season.
Shock as Nike ousts Adidas as Germany kit supplier
One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
RFEF fires legal, HR directors in fallout from corruption investigation
The Spanish Football Federation (RFEF) has terminated the contracts of two key directors arrested yesterday in Madrid as part of an ongoing corruption investigation.
Swedish league hires ex-WBD exec Linnman as commercial head
Jessica Linnman, a well-known media industry executive in Sweden, has today been named chief commercial officer of Svensk Elitfotboll, the body which operates the top two tiers of football in the country.
McDonald’s to replace Uber Eats as Ligue 1 title sponsor
Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
Wimbledon finds long-term Danish home on DR
DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
Premiership Rugby secures blanket coverage in new TNT Sports deal
All matches from England’s Gallagher Premiership will be available domestically on a single broadcaster for the first time after Warner Bros. Discovery finalised a new rights agreement.
Quint named Las Vegas GP hospitality sales partner
The Formula 1 Las Vegas Grand Prix has tapped Quint as its official hospitality sales partner, working through its F1 Experiences programme to provide luxury hospitality and club tickets for the second…
TKO to pay out $335m in UFC antitrust settlements, stock up nearly 8 per cent
Ultimate Fighting Championship parent company TKO Group Holdings has reached an agreement to settle the claims brought against the company in two class action antitrust lawsuits and will pay out $335m…
Sky strikes four-year IPL, WPL agreement after DAZN deal collapse
Sky has secured exclusive rights in the UK and Ireland to the Indian Premier League and Women’s Premier League from 2024 to 2027, as it continues to prioritise international T20 leagues over most overseas bilateral series.
LNR goes early again with Top 14 domestic rights
French rugby union’s Ligue Nationale de Rugby (LNR) will continue its strategy of taking its domestic rights to market well before the expiry of its current agreement by soon launching an invitation t…
Sportradar swings to Q4 profit, bullish on Brazil betting
Sportradar swung back into the black in the fourth quarter thanks to growth across all segments, sending the sports data and betting services firm’s share price soaring to a temporary seven-month high in Wednesday morning trading.
Delhi Capitals relinquish associated party strategy in latest shirt sponsorship
The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Sky Ireland sponsorship eases pressure on FAI
The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
Bush calls time on 20 years leading Scotland’s major events push
National tourism agency VisitScotland is to look for a new leader of its major events strategy after the experienced Paul Bush decided to step down from his role
April deadline for Uefa club competition rights bids in Ukraine
Broadcasters in the Ukraine must submit first-round offers for Uefa club competition rights by April 22 after the sales process was launched by the Team Marketing agency
JP Morgan Chase sets up sports investment group
Global financial services firm JP Morgan Chase has created a sports-focused investment banking division to offer advisory and financing solutions for investing in sports franchises to global clients.
DAZN to offer additional PGA Tour feeds across Mena, SE Asia
DAZN is to exclusively offer additional live feeds from the PGA Tour across 27 countries in the Middle East and North Africa and Southeast Asia, and will also distribute the Tour’s FAST (free ad-supported streaming TV) Channel.