News

Sponsorship & Marketing Triathlon

Sports marketing agency Two Circles has been selected to manage sponsorship sales for the new T100 Triathlon World Tour in an extension of its relationship with the Professional Triathletes Organisation…
Governance Football

A “strengthened” football governance bill will be introduced to Parliament today (Thursday) giving a regulator “new powers” to oversee the distribution of finances across English football and increasing the pos…
Media Baseball

DAZN has announced a long-term deal with the World Baseball Softball Confederation (WBSC) to become the global distributor of its content for the next eight years
Media Multiple Sports

New World TV (NWTV) has secured a €245m ($264m) loan agreement with Afreximbank, the African Export–Import Bank, in a move that the Togo-based broadcaster believes will facilitate smoother payments to rights-holders.
Media Basketball

The Women’s National Basketball Association achieved record peak and average ratings with its five-game Finals this month.
Finance & Law Football

The Confederation of African Football's decision to tear up its global commercial agreement with the Lagardère Sports agency in 2019 cost the organisation $50m (€46.4m), the governing body has revealed.
Sponsorship & Marketing Motorsport

American Express has added a host of experiential rights to its Formula 1 sponsorship after finalising its upgrade from a regional deal to a multi-year global agreement.
Events Multi-sport

The Commonwealth Games Federation (CGF) has targeted a 15-sport programme for the centenary edition of the Games in 2030 and beyond after Glasgow opted for a heavily reduced line-up given the short preparation time.
Sponsorship & Marketing Football

Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.
Media Football

TV4 Media, the Telia-owned broadcasting company, is to become the exclusive rights-holder of Sweden's top two football divisions from 2026, ousting Warner Bros. Discovery in the process.
Media Multiple Sports

Amid a turbulent time for sports television bundles in the United States, streaming platform Fubo announced today (Tuesday) that it is launching standalone subscription services
Sponsorship & Marketing Basketball

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Media Skiing

The International Ski and Snowboard Federation (FIS) has won over one of its strongest critics in its battle to centralise media rights, striking an agreement with Svenska Skidförbundet (SFF), the Swedish …
Events Table Tennis

Taking place from July 3-13, the US Smash represents the first WTT Series event to be held in the United States
Media Multiple Sports

Cost-cutting measures and price increases are paying dividends at Viaplay, after the Nordic media group recorded a small operating profit for the third quarter of 2024
Sponsorship & Marketing Rowing

Luxury fashion brand Chanel has made its first foray into sport sponsorship by becoming title sponsor of The Boat Race
Sports Betting Football

Infront Bettor is selling betting video rights to the top two tiers of Dutch football after striking a deal for the Eerste Divisie to add to its acquisition of rights to the top-tier Eredivisie
Media Rugby Union

The French Rugby Federation handed rights to the Elite 1 league to Canal+ this season while also collaborating on its match scheduling.
Media Football

Sports media and technology company Fz Sports, the owner of Fanatiz and 1190 Sports, has agreed a rights distribution and OTT platform deal with the newly-formed CosmoBlue Media.
Media Football

India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.