News
EXCLUSIVE: Eredivisie retains IMG but awards Infront betting rights
IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.
Women footballers urge Fifa to axe Aramco deal
Fifa has come under fire for its sponsorship deal with Saudi oil giant Aramco after more than 100 female footballers signed a scathing letter urging the governing body to ditch the agreement.
Sport 24 renews NBA in-flight, in-ship rights
Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.
Macron replaces Castore as USA Rugby kit supplier
A deal with USA Rugby marks the latest contract win for Macron, after the Italian sportswear firm struck a multi-year agreement with the national governing body.
TIM advances Serie A club sponsorship policy
Former Serie A title sponsor Telecom Italia (TIM) has agreed sponsorship deals with rivals AS Roma and SS Lazio, continuing the telco’s new club-by-club strategy.
Mediapro bemoans Win Sports’ ‘unjustifiable’ contract termination
Mediapro has described the termination of its long-held Colombian league production services agreement with pay-television broadcaster Win Sports as both abrupt and unjustifiable
Snooker chiefs show ruthless side as UK loses World Grand Prix
Pressure has increased on The Crucible Theatre in Sheffield, home to snooker's showpiece World Championship, after the sport's powerbrokers moved a top event to Asia, citing bigger audiences and higher…
Ireland presses Uefa for more Euro 2028 matches
The Irish government is lobbying Uefa to host more matches at Euro 2028 after the withdrawal of funding for the rebuild of Northern Ireland's proposed venue, Casement Park in Belfast
Sainz signing helps fuel Kraken’s Williams expansion
Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.
Dolan strengthens Abu Dhabi alliance with Knicks deal
Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.
Bundesliga rights auction to restart in five weeks
The German Football League's stalled domestic rights sales process will resume on November 25, as it races to get all contracts in place before year-end in the wake of the legal challenge by DAZN.
French Olympic renewal for embattled Le Coq Sportif
Despite loaning funds to help Le Coq Sportif fulfil its Paris 2024 kit supply commitments, the French National Olympic and Sports Committee (CNOSF) and French Paralympic and Sports Committee (CPSF) have chosen to renew with the embattled sportswear brand.
Pro League domestic rights deadline extended
The Belgian Pro League has extended the deadline for responses to its domestic media rights tender at the behest of broadcasters lining up bids.
Shapiro details UFC vision before TKO-ESPN talks
TKO’s preference is for Ultimate Fighting Championship (UFC) to remain on ESPN screens in the US beyond 2025, but the make-up of any new contract is likely to look very different to the existing deal with more fights on network TV targeted.
AT&T adds on-car branding to Red Bull Racing deal
AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.
Juve lands Azimut sleeve deal, TikTok for women
Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the club's women's team.
TNT takes equity in rights deal with 3×3’s Unrivaled
TNT Sports has reached a multi-year media rights deal with Unrivaled, the new US women’s professional basketball league, investing in the league and becoming an equity partner.
Garber: Reward outweighing risk in MLS-Apple deal
Major League Soccer’s decade-long, $2.5bn-plus global streaming rights contract with Apple may end up being one of sport’s greatest-ever media deals, commissioner Don Garber has claimed.
Benfica facing corruption, tax fraud charges
Portugal’s public prosecutor has called for Benfica to be suspended from all sports competitions for between six months and three years after the Primeira Liga club and former directors were charged w…
Fiorentina lands Betway Scores as sleeve sponsor
Betway Scores has become the sleeve sponsor of Fiorentina in a deal with the Serie A side that took effect earlier this month