News
Kore is Two Circles’ latest acquisition in US push
Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.
Ironman sponsorship role for Andreopoulos as Scammell exits
The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months.
Faulkner swaps ECA for Wrexham role
Wrexham, the League One side owned by Hollywood actors Ryan Reynolds and Rob McElhenney, has further developed its commercial and communications structure with the hire of Rob Faulkner from the European…
World Cup media rights on market in Portugal
Fifa has launched an invitation to tender for media rights in Portugal to the 2026 Fifa World Cup, giving interested broadcasters just over a month to turn around their bids.
New Kings League CEO to drive global growth strategy
Kings League, the Spanish seven-a-side football competition organised by the Kosmos agency, has outlined ambitious plans to launch multiple regional leagues worldwide, with growth to be overseen by newly …
Lenovo claims seventh Fifa Partner position
Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.
EXCLUSIVE: New office to lead Premier League China push
The Premier League is to open an international office in Beijing and has recruited former World Wrestling Entertainment executive Jay Li to head up operations, SportBusiness understands
Fox Deportes, Telemundo to both air Super Bowl LIX
Boosted by growing Spanish-language audiences for the Super Bowl, Fox Deportes and Telemundo have announced that they will both be airing Super Bowl LIX in February 2025
Vegas Sphere to get Abu Dhabi twin
Sphere, the futuristic entertainment venue in Las Vegas that has quickly become engrained in the US sports sector, is heading to the United Arab Emirates
US investment firm Forest Road acquires Formula E team
ERT Formula E Team to be rebranded Kiro Race Co under takeover deal backed by Ares Management.
BeIN, Uefa: No issues over Euro 2024 rights payment
BeIN Sports and Uefa have both issued statements maintaining that there are no payment issues related to Euro 2024 rights in France in response to a newspaper report in the country yesterday (Monday)
Sponsors get extra exposure in A-League Stats Perform renewal
The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.
F1, Fifa voted ‘hottest’ sponsorship properties
Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Legal complaint filed against Fifa over calendar ‘abuse’
European Leagues, Spain's LaLiga and Fifpro Europe today (Monday) formally filed a complaint with the European Commission, challenging Fifa’s handling of the international match calendar through its e…
Esportes da Sorte wins back sponsor licence
Brazilian betting operator Esportes da Sorte has been cleared to continue as a major sponsor of club football in the country – just beating the national deadline for the issuance of betting operator l…
Haas F1 adds Orion180, Toyota as sponsors
The Haas Formula 1 team has strengthened its commercial portfolio with the double addition of homeowner insurance firm Orion180 and automotive manufacturer Toyota
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Blow for India’s Olympic hopes with IOC action
India's growing momentum within the International Olympic Committee, with a potential major sponsorship deal and a Summer Olympics bid on the horizon, has been checked over a domestic governance dispute…
BJK Cup finals switch to pay TV in Spain
Domestic coverage of next month’s Billie Jean King Cup finals from Málaga will be shown by Movistar Plus, the pay-television arm of Spanish telco Telefónica.
Meritking agrees Betis tie-up after Galatasaray exit
Betis' global sponsorship deal with Meritking comes just days after Galatasaray was forced to terminate an agreement with the sports and entertainment news platform.