![(Francesco Scaccianoce/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2024/07/GettyImages-2149945460.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
Italian football giant AC Milan has struck a deal with US sports data and analytics firm Kraft Analytics Group (KAGR) as it bids to better understand consumer behaviour and grow its fan base, with a particular focus on the American market.
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