The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy. Australian newspaper The Age reports that the new deal will run until 2025 with its value at a similar level to that of the initial contract between the two organisations, which began in 2015 and expired at the end of 2019. SportBusiness sources understand that agreement was worth A$8m (€4.9m/$5.4m) per year.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here