Agencies call for schedule change for soccer show

Many of the key advertisers and sponsors of the programme said they were satisfied with the show – despite it pulling in just 4.3million viewers – more than two million less than rival channel BBC1 in its 7pm slot.However, Tina Digby, associate director at advertising agency MediaCom said: “ITV should move The Premiership show to a later slot, closer to 10.30pm. I suspect ITV has overestimated soccer’s popularity at that time of the evening, with much of the female audience turning off.”