Anheuser-Busch sport sponsorship burgeons with $1bn NFL deal

Anheuser-Busch will replace rival drinks producer MillerCoors as the official beer sponsor of the National Football League from 2011 in a deal worth more than $1 billion, according to press reports.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here