Athlete body calls on IOC to make Rule 40 relaxation mandatory

Global Athlete, the body that exists to give athletes a stronger voice in sport, has called on the International Olympic Committee (IOC) to mandate all National Olympic Committees (NOCs) to relax their Rule 40 marketing guidelines.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here