Battling Viaplay retains Superliga rights to 2030, TV2 back in picture

(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)

TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any potential sale.

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