BCCI takes Byju’s to court over unpaid sponsorship fees

(Surjeet Yadav/Getty Images)
(Surjeet Yadav/Getty Images)
The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Sponsorship & Marketing

Byju's-BCCI deal worth '$55m' and runs until end of 2023

22 Jun 2022
Media

Delhi High Court blocks seven websites from streaming T20 World Cup

22 Oct 2021
Cricket

WICB seeks resolution to BCCI row

7 Nov 2014
From our Partners

Sportradar solutions set to supercharge NBA fan engagement

28 Oct 2024
From our partners
Sponsorship & Marketing

BCCI 'considers kit supplier tender' as Nike deal nears end

25 Jun 2020
Education

Network connection: how universities help students build industry and alumni relationships

26 Sep 2022
PGR 2024