A new report on bidding for sports events shows that the cost to aspiring hosts is higher than ever. Developing Successful Strategies in Sports Events Bidding, quotes London 2012’s bid budget at £29 million; Sochi is said to have spent $60 million on its successful 2014 campaign and budgets for the 2016 summer Olympic Games bidders are rumoured to be as high $100 million. Cities feel they need to achieve ever higher technical standards and are investing more in PR and marketing.
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