Big 12 takes sponsorship sales in-house

Running back Deuce Vaughn of the Kansas State Wildcats runs the ball for a touchdown against the TCU Horned Frogs (Photo by Tim Heitman/Getty Images)
Running back Deuce Vaughn of the Kansas State Wildcats runs the ball for a touchdown against the TCU Horned Frogs (Photo by Tim Heitman/Getty Images)

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history.

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