Big3 adds to global reach with FITE

Isaiah Austin of the Enemies dunks against the Aliens during the All-Star game prior to the 2022 Big3 Championship (by Kevin C. Cox/Getty Images for BIG3)
Isaiah Austin of the Enemies dunks against the Aliens during the All-Star game prior to the 2022 Big3 Championship (by Kevin C. Cox/Getty Images for BIG3)

US basketball league the Big3 has secured global exposure through a deal with combat sports-focused streaming service FITE.

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